Volkswagen CMO: First-Party Data Becomes Extremely Important with the Disappearance of Cookies
“With the disappearance of cookies, first-party data becomes extremely important. The sales process used to be linear, now it runs in an infinity loop, advertising used to be a one-way street, now it is individual and dialogic. One Hub enables us to take communication with customers and prospects to a whole new level. Therefore, our goal must be to direct as many people as possible to our website.”
– Volkswagen CMO Jochen Sengpiehl in “Exemplary for the entire industry – Volkswagen CMO Jochen Sengpiehl turns the big wheel and installs a new ecosystem for marketing”, Horizont, 22-23/2021, June 3, 2021