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Alumni-Stammtisch

27.11.2025 | Göttingen – “Xmas-Lectures” with presentations by PFH alumni

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Save the date: The Xmas-Lectures will also take place in 2025. A format in which former students of the PFH Private University of Göttingen provide insightful insights into very different industries in which they now work with short presentations and current topics. The planning for the line-up of the speakers is already underway in the background.

The this year’s Xmas Lectures are scheduled for November 27, 2025. Starting at 4:00 p.m., they will start in Göttingen in the proven format, which traditionally also includes a joint visit to the Göttingen Christmas market, where the evening ends in a relaxed atmosphere from around 7:00 p.m.

As soon as further details are known, they will be announced here on the homepage, says initiator Prof. Dr. Hans-Christian Riekhof, who is looking forward to active participation and points out to mark this date in the calendar now.

At the "Xmas-Lectures" on November 28, 2024 at the Private University of Göttingen, former students are expected with exciting marketing short lectures: Franziska Jostock (Porsche AG), Sebastian Thöne (Meiller Elevator Doors GmbH) and Lukas Breustaedt (locandis GmbH).

28.11.2024 | Göttingen – “Xmas-Lectures” with Marketing Lectures

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As already announced, we would like to take the opportunity to meet again at our Alma Mater in Göttingen this year. The traditional pre-Christmas period is particularly suitable for this. Therefore, we are pleased to invite you again to the XMAS-Alumni-Lectures at the PFH Private University of Göttingen – on Thursday, November 28, 2024 from 4:00 p.m.

As usual, alumni from various years will give short lectures (in English) that will give us an insight into very different industries with current topics:

Franziska Jostock, Porsche AG, Stuttgart (photo above)
Brand & Content / Marketing Communications
“Stories over products – How Type 7 drives cultural relevance beyond automotive”

Sebastian Thöne, MEILLER Elevator Doors GmbH, Munich
Pricing Manager
Enhancing Profitability through Product Differentiation and Customized Client Solutions

Lukas Breustedt, locandis GmbH, Hamburg
Customer Relationship Manager
“Bridging the analytics gap: Location-based services in brick-and-mortar retailing”

From around 7:00 p.m. we would like to end the evening with a joint visit to the Göttingen Christmas market.

Photo: Porsche AG

Alumni-Stammtisch

28.11.2024 | Göttingen – Save the date: “Xmas Lectures”

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As in the previous year, the “Xmas Lectures” of the PFH will also be held in 2024. It is worth blocking the date 28.11.2024 in the calendar.

The start is at 16:00, there will be three to four short lectures, both by former students of the PFH Private University of Applied Sciences and by external speakers. Exact program information will follow.

Subsequently from 18:00 a joint visit to the Christmas market is planned, before there will be a joint dinner in the circle of alumni and speakers.

Wir akzeptieren es ganz offensichtlich: morgens zu tanken ist teurer als am Abend, und die Flugpreise steigen, wenn wir später buchen. Was wir aber auch feststellen: nicht immer wird eine zeitbezogene Preisdifferenzierung von den Kunden wirklich akzeptiert. Was man dazu wissen sollte, erfahren Sie in diesem Newsletter.

Pricing-Newsletter No. 83 (2024): Options for Time-Based Price Differentiation

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Wir akzeptieren es ganz offensichtlich: morgens zu tanken ist teurer als am Abend, und die Flugpreise steigen, wenn wir später buchen. Was wir aber auch feststellen: nicht immer wird eine zeitbezogene Preisdifferenzierung von den Kunden wirklich akzeptiert. Was man dazu wissen sollte, erfahren Sie in diesem Newsletter.

Jetzt kostenlosen Zugang erhalten zu allen unseren Pricing Studien, zu unseren Pricing News und zu unseren mehr als 70 Pricing-Newslettern, mit denen Sie zum Pricing Experten werden können.

Under the title "Pricing increases its importance", the trade journal of the food industry extensively covers the current, now fifth edition of the empirical study of the Private University of Göttingen (PFH).

Food Newspaper reports on Pricing Study 2023

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Under the title “Pricing increases its importance”, the trade journal of the food industry extensively covers the current, now fifth edition of the empirical study of the Private University of Göttingen (PFH). After 2009, 2012, 2015 and 2018, pricing processes in business practice have been analyzed again in 2023. The study by pricing expert Professor Dr. Hans-Christian Riekhof and Lukas Breustedt shows that companies attach greater importance to strategic pricing and the topic has gained relevance compared to previous studies.

Particularly due to a series of challenges and resulting requirements, such as supply shortages and unusually high inflation rates, this development has been accelerated. However, not to the extent that the experts had expected. Given the requirements of inflation pricing, it was expected that the importance would increase much more, says Riekhof, one of the authors of the study. Only just under a quarter of all surveyed company representatives rated the relevance of strategic pricing as “very high”.

More about the study “Pricing processes in business practice 2023 – Riekhof/Breustedt”:
https://www.unicconsult.com/pricing-studie-2023-pfh-private-hochschule-goettingen-legt-neue-empirische-untersuchung-von-pricing-prozessen-in-unternehmen-vor/

Alumni-Stammtisch

13.12.2023 | Göttingen – XMAS-Alumni-Lectures with exciting industry insights

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Save the date
This year, the PFH Private University of Göttingen once again invites you to exciting lectures by former students. At the “XMAS-Alumni-Lectures” on Wednesday, December 13, alumni from various years will speak – in their short lectures they offer insights into current topics of very different industries. The start is at 4:00 p.m.

The order of the lectures and speakers:

Frederik Gutermilch: Volkswagen Passenger Cars, Wolfsburg
Head of Business Management, International Sales Division,
“Disruption in the automotive industry – strategic challenges for Volkswagen”

Dorian Rieger, Sartorius Stedim Biotech GmbH, Göttingen
Head of Marketing Operations / Business Process Solutions
“Value Pricing at Sartorius: controlling the product portfolio with strategic pricing categories”.

Martin Rückert/Jan Semmerling, Diamant Software GmbH, Darmstadt
Chief AI Officer
“A new age of automation through AI: from the collaboration between humans and machines”

Afterwards, from around 7:00 p.m., the PFH would like to end the evening with a joint visit to the Göttingen Christmas market. The initiators of the popular format, Hans-Christian Riekhof and Frank Albe, are looking forward to lively exchange and a reunion with former students as well as all interested parties.

Further information on the XMAS-Alumni-Lectures and the possibility to register will follow shortly.

Date:
Wednesday, 13.12.2023, 4:00 p.m.

Venue:
PFH Private University of Göttingen | Private University of Applied Sciences
Weender Landstraße 3-7
37073 Göttingen

Photo: PFH Private University of Göttingen

The Food Newspaper (LZ) picked up on the current pricing study of the PFH Private University of Göttingen in a post on June 13.

Food Newspaper reports on PFH Pricing Study 2023

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The Food Newspaper (LZ) picked up on the current pricing study of the PFH Private University of Göttingen in a post on June 13. Pricing expert Prof. Dr. Hans-Christian Riekhof and Lukas Breustedt had examined pricing processes in business practice in the spring of 2023 and interviewed companies from various industries.

The LZ headlines “Pricing is becoming more important” and explains that supply chain problems and inflation have led to pricing being more important for some companies today than it was a few years ago. Nevertheless, pricing is of very high importance for only about a quarter of the companies surveyed.

You can read the article in the Food Newspaper via the following link (paywall):
Company survey: Pricing is becoming more important

The complete Pricing Study 2023: Pricing processes in business practice:
https://www.unicconsult.com/referenz/pricing-studie-2023-pricing-prozesse-in-der-unternehmerischen-praxis/

The PFH Private University of Göttingen has now published the Pricing Study 2023. This empirical investigation examines pricing processes of companies of various industries and sizes. The results are influenced by unusual challenges to the companies' pricing.

Pricing Study 2023: PFH Private University of Göttingen presents new empirical investigation of pricing processes in companies

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The PFH Private University of Göttingen has now published the Pricing Study 2023. This empirical investigation examines pricing processes of companies of various industries and sizes. After four pricing studies by the PFH, published in the years 2009, 2012, 2015 and 2018, the Pricing Study 2023 provides current analyses. The results are also influenced by the unusual challenges for the companies, such as the Corona pandemic and the Ukraine war with resulting supply shortages and the experience of unusually high inflation rates. With the changed framework conditions, the companies’ pricing faced completely new requirements.

The subject of the empirical investigation by Prof. Dr. Hans-Christian Riekhof and Lukas Breustädt were the formation of prices, the internal company attitudes towards pricing, the application of pricing tools, successful implementation and many other topics. “With the study, we also want to highlight potentials in the individual price design processes and show which remarkable approaches to pricing other companies can also apply”, says Prof. Dr. Hans-Christian Riekhof.

One result in advance: the results of the current investigation 2023 confirm a conclusion that was already made in the previous pricing studies: many companies still underestimate the importance of strategic pricing as the strongest profit driver.

Links

Further studies:
https://www.unicconsult.com/publikationen/forschungsberichte/

 

The Hessian-Lower Saxony General Newspaper reports on impending massive price increases that many companies are planning. The newspaper refers to the results of the current empirical inflation-pricing study by Prof. Hans-Christian Riekhof and Julius Reutel.

HNA addresses PFH’s Inflation-Pricing Study

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The Hessian-Lower Saxony General Newspaper refers to massive price increases in companies and refers to the empirical study on inflation pricing, which pricing expert Prof. Hans-Christian Riekhof and Julian Reutel 2022 have created for the PFH Private University of Göttingen.

The key facts quoted here: 82 percent of companies plan to pass on the price increases for raw materials and preliminary materials to their customers. More than 60 percent of the companies surveyed want to implement price increases in the double-digit range, 15 percent of the companies are even aiming for price increases of 20 percent and more. 72 percent of these companies can even imagine a second price increase in 2022. For the companies there is a “considerable need for action”, concludes PFH professor for international marketing, Hans-Christian Riekhof.

Further links:

Complete article:
https://www.hna.de/lokales/goettingen/goettingen-ort28741/studie-viele-unternehmen-planen-massive-preiserhoehungen-91821311.html

Pricing study on inflation pricing – Riekhof/Reutel, PFH 2022:
https://www.unicconsult.com/referenz/riekhof-reutel-inflation-pricing-empirische-studie-der-pfh-goettingen-2022/

The bank magazine reports on the study on "Inflation Pricing" by the PFH Private University of Göttingen. Prof. Hans-Christian Riekhof and Julius Reutel have examined how companies implement price increases in the current crisis times.

Bank Magazine Reports on Inflation Pricing Study

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Under the title “Trade turns the price screw” the trade magazine writes on 28.09.2022 about the current challenges of the middle class. Lockdowns, supply shortages and extreme price jumps on the energy side lead to many companies having to adjust their pricing with their customers and also enforce it, so that they remain profit levers.
Numbers from the cross-industry Inflation Pricing Study of the PFH Private University of Göttingen made it clear where the journey was going.
More than 60 percent of companies want to pass on double-digit price increases to their customers. 15 percent calculate price surcharges of 20 percent and more. And 82 percent pass on, for example, price increases that occur in raw materials and preliminary materials.
Further links:
Complete message:
www.springerprofessional.de/link/23470916
Pricing study on Inflation Pricing – Riekhof/Reutel, PFH 2022:
https://www.unicconsult.com/referenz/riekhof-reutel-inflation-pricing-empirische-studie-der-pfh-goettingen-2022/