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The online IT magazine "IT Zoom" currently reports on the Autostadt app by locandis. With this app for the Autostadt in Wolfsburg, visitors can navigate to their desired destination using a combined indoor and outdoor navigation.

IT Zoom reports on Autostadt App by locandis

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The online IT magazine “IT Zoom” currently reports on the Autostadt app by locandis. With this app for the Autostadt in Wolfsburg, visitors can navigate to their desired destination using a combined indoor and outdoor navigation. Based on the position data, visitors receive further precise information via push notifications with the Autostadt app.

The magazine writes: The special challenge of reliably and precisely navigating both indoors with several floors and outdoors is possible thanks to the free app “Autostadt – Mobile Experience” from the company Locandis. The application supports visitors to the Autostadt in Wolfsburg in orienting themselves on the outdoor area of the theme and adventure park and ensures a digital extension of their visit.

The Autostadt app was developed in an EU research project funded by the European Regional Development Fund (ERDF) by the software developer and the PFH Private University of Göttingen and tailored to the special requirements of the Autostadt.

More about the Autostadt app:
The complete article on the Autostadt app in IT-Zoom

More information about the company locandis:
www-locandis.de

More articles on the topic:
App “Autostadt – Mobile experience” – Experience the Autostadt in Wolfsburg digitally

The smartphone app "Autostadt - Mobile Experience" is now also a topic at "Motormobiles". The online car magazine provides insights into how versatile one can navigate in the Autostadt in Wolfsburg with this application. The app, available as a free download in the Google Play Store since August, combines analog and digital experiences thanks to dialogue and real-time information.

App “Autostadt – Mobile Experience”: digitally conquering the Autostadt in Wolfsburg

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The smartphone app “Autostadt – Mobile Experience” is now also a topic at “Motormobiles”. The online car magazine provides insights into how one can navigate in the Autostadt in Wolfsburg with this application. The app, available as a free download in the Google Play Store since August, combines analog and digital experiences thanks to dialogue and real-time information. On the site, which is as large as almost 40 football fields with 28 hectares, there are a multitude of stations. Based on the position data and using a combined indoor and outdoor navigation, visitors receive push notifications for orientation and information about stations – such as background knowledge, nearby attractions, restaurants, daily offers, prices and opening hours. A virtual tour guide invites you to explore a sustainability path specially developed for the “Autostadt – Mobile Experience” app.

Private University of Göttingen and locandis GmbH provide the know-how

“Autostadt – Mobile Experience” was created through a cooperation between Autostadt and the PFH Private University of Göttingen. The research project titled “DeepNav” has been carried out since June 2020 under the direction of Prof. Dr. Hans-Christian Riekhof with funding from the European Regional Development Fund (ERDF) for AR- and AI-based indoor navigation together with locandis GmbH at the PFH Private University of Göttingen. The Hamburg-based company locandis GmbH offers comprehensive solutions for real-time location systems, so-called Real-Time Locating Systems (RTLS), and specializes in location-based marketing and the implementation of digital customer card solutions as an app.

Further details about the app, the technical background and the team behind it can be found here:
Full article on motormobile.de

Further information about the company locandis:
www-locandis.de

Audi or Marpinion? This is the topic of a lecture by Marpinion CEO Joscha Sielemann at the PFH Private University of Göttingen. The PFH alumnus will shed light on interesting career alternatives to international corporations.

08.11.2021│Göttingen – Audi or Marpinion? – Career Alternatives to International Corporations

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On 08.11.2021 from 18:00 – 19:30, PFH alumnus Joscha Sielemann, now CEO of Marpinion, will give a marketing lecture. Topic: Audi or Marpinion? Why there are interesting career alternatives to international corporations.

All semesters of the PFH Private University of Göttingen are invited, for the marketing majors MS and BS it is a compulsory event.

Guests are warmly welcome, registrations are requested at riekhof@nullpfh.de.

Address;
PFH Private University of Göttingen
Weender Landstraße 3-7
37073 Göttingen

On 06.12.2021, Hendrik Kleinwächter will give an exciting insight into his success path on YouTube at the PFH Private University of Göttingen. The number of subscribers on his bread baking channel increased from 500 to around 100,000 - in just one year.

06.12.2021│Göttingen – Bread Baking and YouTube: from 500 to more than 100,000 subscribers in one year

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On 06.12.2021, PFH alumnus Hendrik Kleinwächter will give an exciting insight into his success path on YouTube. The startup founder, IT consultant and YouTuber reports how the number of subscribers on his bread baking channel increased from 500 to around 100,000.

On YouTube, he explains his mission, namely to democratize baking by enabling everyone in the world to bake delicious, tasty and healthy bread at home.

Alumni of the PFH and guests are warmly welcome. Registration by email to riekhof@nullpfh.de is required.

Address:
PFH Private University of Göttingen
Weender Landstraße 3-7
37073 Göttingen

In a company like Hansgrohe, there are some special challenges for pricing. Frederik Wurr, Senior Project Manager Global Sales Pricing, introduces the company Hansgrohe in a lecture and reports on pricing processes in practice.

19.04.2022 │ Pricing as a Strategic Success Factor at Hansgrohe

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In a company like Hansgrohe, there are some special challenges for pricing. Vertical pricing strategies must be designed from distribution partners and specialist dealers to craft businesses. Frederik Wurr, Senior Project Manager Global Sales Pricing, introduces the company Hansgrohe and reports on pricing processes in practice.

Date: 19.04.2022
Time: 18:00 – 19:30
Location: PFH Private University Göttingen, Weender Landstraße 3-7, 37073 Göttingen
Please register at Riekhof@nullpfh.de

Information about Hansgrohe/Homepage
https://www.hansgrohe.de/

On Monday, 16.05.2022, Frank Haehnel, CEO of TVN Group Hannover, will give a lecture in Göttingen on the topic of "Media Staging –TVN as a Service Provider in the Media Business".

16.05.2022 │ Göttingen – Media Staging –TVN as a Service Provider in the Media Business

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On Monday, 16.05.2022, Frank Haehnel, CEO of TVN Group Hannover, will give a lecture on the topic of “Media Staging –TVN as a Service Provider in the Media Business”. The target audience includes alumni of PFH Private University Göttingen as well as external interested visitors. The event starts at 6:00 PM.

Location:
PFH Private University Göttingen, Weender Landstraße 3-7, 37073 Göttingen

Registration for alumni of PFH and external guests please by email to riekhof@nullpfh.de.

Further information about the TVN Group:
https://www.tvn.de

The Food Newspaper currently reports on the recently introduced system of instore navigation at Hagebau. With this technology, controlled via a smartphone app, customers can find their way around the hardware store better.

Food Newspaper Reports on Instore Navigation at Hagebau

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The Food Newspaper currently reports on the recently introduced system of instore navigation at Hagebau. With this technology, controlled via a smartphone app, customers can find their way around the hardware store better.

As reported, customers at Hagebau dealer Wigger from Neumünster can be guided through the market to the desired product by instore navigation. This is linked to offers and additional information that customers receive directly on their mobile phones at the shelf. This was realized by the company locandis from Hamburg, which specializes in technology, conception and strategies for solutions around location-based marketing, indoor navigation, digital customer cards and more.

The Food Newspaper refers in its article to the finding of experts that the technology is still waiting for its breakthrough. Thus, Prof. Hans-Christian Riekhof, Mathieu Grüneklee and Leon Reutel in 2021 conducted a study for the Private University of Göttingen (PFH) among executives in retail on the topic of instore navigation in German retail. The enormous potential of the technology for stationary retail also became clear.

Further links

Full article in the Food Newspaper (Paywall):
https://www.lebensmittelzeitung.net/tech-logistik/nachrichten/per-kunden-app-hagebau-lotst-per-instore-navigation-161283?crefresh=1

Hardware store: Instore Navigation offers targeted finding of products:
https://www.unicconsult.com/baumarkt-instore-navigation-bietet-zielsicheres-finden-von-produkten/

Article on the homepage of the company locandis:
https://www.locandis.de/instore-navigation-mit-der-app-durch-den-baumarkt/

The PFH Private University of Göttingen recently published a study on instore navigation in retail:
“Instore Navigation in German Retail” (Riekhof, Grüneklee, Reutel, 2021)

On 08.06.2022, Björn Loose, Director Marketing MAN Truck and Bus SE will give a lecture in Göttingen on the topic "Trends in B2B Marketing using the example of MAN Truck and Bus SE".

08.06.2022 │ Göttingen – Trends in B2B Marketing using the example of MAN Truck and Bus SE

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On Wednesday, 08.06.2022, Björn Loose, Director Marketing MAN Truck and Bus SE will give a lecture on the topic “Trends in B2B Marketing using the example of MAN Truck and Bus SE”. The target audience includes both alumni of PFH Private University of Göttingen and external interested visitors. The event starts at 6:00 PM.

Location:
PFH Private University of Göttingen, Weender Landstraße 3-7, 37073 Göttingen

Registration for alumni of PFH and external guests please by mail to riekhof@nullpfh.de.

Further information about MAN Truck and Bus SE:
https://www.mantruckandbus.com/de/man.html

The online marketing magazine One-to-One has now reported in detail on the study on instore navigation in German retail. The expert survey conducted by PFH Private University of Göttingen found that the opportunities offered by these tools are largely unused.

One-to-One Magazine Reports on Study on Instore Navigation in Retail

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The online marketing magazine One-to-One has now reported in detail on the study on instore navigation in German retail. With a view to digitization in stationary retail, the PFH Private University of Göttingen scientifically examined the role of contemporary tools such as instore navigation and digital customer cards. The diverse opportunities that arise from their use, such as generating more sales and important customer data, remain largely unused, the expert survey found.

For the purpose of researching the contribution that digital customer cards and instore navigation can make to building a digital dialogue with customers on site, facilitating their product search and gaining strategically important insights for their own business model, experts in retail were surveyed in March and April 2021. 66 people took part in the survey.

According to the survey, almost half (46 percent) of the companies surveyed have already implemented digital customer cards. Another 11 percent are planning them. Hans-Christian Riekhof, Professor of International Marketing at PFH and one of the authors of the study, concludes that most companies primarily aim to make the shopping experience more pleasant. “Location-based marketing and couponing, customer surveys directly at the scene and similar functions that digital customer cards also offer seem to play a secondary role from the perspective of the managers surveyed.”

Overall, the survey made it clear that brick-and-mortar retail has a need to catch up in terms of digitization compared to the booming online retail.

Links:

Full article in the online marketing magazine One-to-One
https://www.onetoone.de/artikel/db/869630frs.html

More about the study
“Instore Navigation in German Retail” (Riekhof, Grüneklee, Reutel, 2021)

More on the topic of location based marketing, instore navigation, digital customer cards
www.locandis.de

The trade magazine Hardware Store Manager now reports on the results of the study "Instore Navigation in German Retail" (2021, Riekhof/Grüneklee/Reutel). An expert survey among retail managers made it clear that there is still room for improvement in the exploitation of digital possibilities.

Hardware Store Manager Magazine picks up study “Instore Navigation in German Retail”

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The digital trade journal Hardware Store Manager picks up the current study “Instore Navigation in German Retail” in an article. As part of an expert survey, Prof. Dr. Hans-Christian Riekhof, Professor of International Marketing at the PFH, together with two other authors from the PFH, examined for the university what contribution digital customer cards and the associated instore navigation can make to the digitization of stationary retail, such as facilitating product search in large sales areas like hardware stores. The magazine has now published some research results.

Under the headline “Study: Retail gives away chance for additional sales at the shelf”, the magazine essentially summarizes as follows: There is still room for improvement in the exploitation of digital possibilities in stationary retail in Germany. The survey among retail managers made it clear that only just under half (46 percent) of the companies surveyed by the researchers have already used or are using digital customer cards, this is planned by 11 percent.

Most companies are primarily concerned with making the shopping experience more pleasant for customers. “Location-based marketing and couponing, customer surveys directly at the scene and similar functions that digital customer cards also offer, seem to play a secondary role from the perspective of the surveyed managers”, Riekhof is quoted.

Links:

Article in Hardware Store Manager:
https://www.baumarktmanager.de/studie-handel-verschenkt-chance-auf-zusatzumsaetze-am-regal/150/84280/

Article in Hardware Store Manager as pdf:
Study: Retail gives away chance for additional sales at the shelf

More about the study “Instore Navigation in German Retail”:
https://www.unicconsult.com/referenz/instore-navigation-im-deutschen-einzelhandel-eine-expertenbefragung/