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25.11.2019│Göttingen – Jägermeister: People drink less but better – or differently

Jägermeister PFH

On Monday, 25.11.2019, it will be high-proof at the Private University of Göttingen. The PFH has Jägermeister, the manufacturer of the well-known herbal liqueur, as a guest. Gunar Splanemann, Head of Global Innovation and Design, Mast-Jägermeister SE, is welcomed.

The older generation may still remember the legendary and widely publicized campaign “I drink Jägermeister because …”. At that time, a strategic repositioning was necessary due to declining sales figures. New target groups were to be addressed without alienating the existing ones. Away from the “lonely drinker” towards group-related situations of joint celebrations – this was now the focus of positioning. The radical rejuvenation of the brand was perceived by many marketing experts as very successful. The international success proved their marketing strategists right.

Meanwhile, however, the question arises whether current societal trends lead to a reassessment of alcohol consumption. Therefore, Gunar Splanemann and Professor Hans-Christian Riekhof discuss in a workshop with marketing students of the PFH the question of how to deal with it when people drink less, but differently and often simply better.

Location:
PFH Private University of Göttingen
Weender Landstraße 3-7
37073 Göttingen

Date/Time:
Mo, 25.11.2019, 18:00 – 19.30 Uhr

The PFH is pleased to welcome interested parties this evening, external guests are welcome. The event is free. Registration is required, please by email to Wieschollek@nullpfh.de.

 

Photos: Jägermeister

Discover more exciting lectures in the winter semester program of the PFH

08.11.2019│ SAVE THE DATE – 7th Göttingen Marketing Day – Digital Change

Mark your calendar: on 8.11.2019 the 7th Göttingen Marketing Day of PFH Göttingen will take place. The theme this year: Marketing in times of digital upheaval. Initiator and organizer Professor Dr. Hans-Christian Riekhof: “We will again have very high-profile speakers, there will be entrepreneurs and board members from well-known companies, and marketing agencies will also have their say.”

Details on the 7th Göttingen Marketing Day can be found here.

Here you can download the complete program.

Location:
PFH Private University Göttingen
Weender Landstraße 3-7
37073 Göttingen

Link to the organizer:
https://www.pfh.de/veranstaltungen/goettinger-marketingtag.html

 

Date/Time:
Fri., 08.11.2019

 

How Einbecker Brewery Operates Marketing in the Digital Age

Einbecker Martin Deutsch
Martin Deutsch, Board Member Einbecker Brauhaus AG

Under the motto “Marketing in times of digital upheaval”, the Private University of Göttingen (PFH) invites you to the 7th Göttingen Marketing Day on November 8, 2019. In advance, Prof. Dr. Hans-Christian Riekhof interviewed some of the speakers. Today, Martin Deutsch, board member of Einbecker Brauhaus AG, explains how it is possible to reach target groups from the young lifestyle-oriented to the classic-traditional beer drinker at the same time .

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11.06.2018 │ Göttingen – Pricing using the example “King of the Lions”

The lecture on Monday, June 11 in Göttingen will focus on yield management and strategic pricing using the successful musical “King of the Lions” as an example. The event will take place at the PFH Private University of Göttingen. The speaker will be Christian Fischer, Head of Brand Management & Strategy from the Stage Entertainment event company in Hamburg, who is following an invitation from pricing expert Prof. Hans-Christian Riekhof, Professor of International Marketing at the university. The impulse lecture is planned for a duration of approx. 45 minutes, afterwards a discussion with the experts is invited.

Location:
PFH Private University of Göttingen
Weender Landstraße 3-7
37073 Göttingen

Time:
18.00 – 19.30 hrs

Registrations for guests please by mail to:

Kisters@nullpfh.de

14.05.2018 │ Göttingen – Manager and Addiction Risks

A lecture titled “Sex, Drugs and Alcohol: What Managers Should Know About Addiction Risks” is being held on Monday, May 14 at PFH Private University Göttingen. The speaker will be Prof. Dr. Dr. Joachim Röschke, who is following an invitation from Professor Hans-Christian Riekhof.

Location:
PFH Private University Göttingen
Weender Landstraße 3-7
37073 Göttingen

Time:
18.00 – 19.30

Registrations for guests please by email to:

Kisters@nullpfh.de

 

Photo: www.pixabay.com

Further Press Resonance on the Göttingen Alumni Day

In the Hessian Lower Saxony General (HNA), the follow-up report on the first alumni day of the Private University of Göttingen appeared. The article in the original wording follows.

 

Former students share experiences

Alumni and their tips for life after graduation

By Andreas Arens

Göttingen. At the alumni day on the campus of the PFH Private University of Göttingen, former and current students were able to make personal contacts and exchange ideas.

What are the most important messages that alumni have taken from their studies at the PFH? What do they particularly value when selecting employees? What current challenges do they face and what do they absolutely want to impress upon today’s students? These questions were addressed by six former students of the graduating classes from 1999 to 2014 in their lectures and in a subsequent panel discussion.

“The last 20 years have shown that studying at the PFH is the starting point for lifelong friendships, sponsorships and even some marriages. With this event, we want to bring people back to this place again and again to tighten the PFH network even more,” said Prof. Dr. Frank Albe, President of the PFH and one of the initiators of the alumni day, at the welcome.

In their lectures, the six alumni Xenia Seidel, Gordon Martin, Tilo Osten, Christoph Vogt, Luana Theodoro da Silva and Rainer Lehmann not only addressed the advantages of the PFH’s study concept, but also gave the current students valuable tips for life after graduation.

Photo:
The speakers of the Göttingen Alumni Day (from left): Rainer Lehmann, Gordon Martin, Xenia Seidel, Christopher Vogt, Luana Theodoro da Silva, Tilo Osten and co-initiator Prof. Dr. Hans-Christian Riekhof. Photo: PFH

Link to the HNA article: https://www.hna.de/lokales/goettingen/goettingen-ort28741/alumni-und-ihre-tipps-fuers-leben-nach-studium-9414477.html

Professor Riekhof at the first Alumni Day of PFH Göttingen

The Göttinger Tageblatt published the follow-up report on the first Alumni Day of the Private University of Göttingen. Below is the article in the original wording.

 

Practice and theory as good preparation for the profession

Graduates speak at the first Alumni Day of the Private University of Göttingen

By Vera Wölk

Göttingen. At the first Alumni Day at the Private University of Göttingen (PFH), six former students reported on their life path after graduation. More than 100 alumni had come to exchange ideas with each other.

At the end of the day, the six speakers dealt with the question “What universities must do in the future to prepare their graduates for changed requirements in the professional world”. The six graduates are either working as managers or have founded their own company.

Xenia Seidel, who graduated from PFH in 2006, said that it is important for today’s graduates to have contacts abroad at an early stage. “During my studies, there were unfortunately no international partnerships. Therefore, I think it’s good that the university has expanded its offerings in this area”, explains Seidel. In her view, students should not only gain experience abroad, but also gain practical experience during their studies. Rainer Lehmann, who belongs to the first graduating class of PFH in Göttingen, agreed with her on this point. “When choosing my university, the quick study time and the existing practical relevance played a role”, he reported. Because the proximity to practice made it easier for him to enter the professional world later, and he therefore did not get the so-called practice shock. “The study at PFH was a good preparation for what to expect when you start your career”, said Lehmann.

Initiative necessary

For Tilo Osten, who left the university in 2005, the theory taught to students during their studies is a good basis for starting a career, but he also sees practice as an important building block for later success. His wish for universities in the future is that they treat innovations as well as topics of digitization. “In addition, the changes in the communication area should be taken up”, said Osten. He recommends today’s students to take advantage of the opportunities offered by the university through its networking at an early stage. “When starting a career, it is necessary to show a great interest”, he said. In addition, it is necessary to do internships, because theory cannot replace practice.

Luana Theodoro da Silva added that it is hardly possible to achieve one’s goals without initiative. “Therefore, students should also bring the will to want to be successful”, said Theodoro da Silva. For Christopher Vogt, who studied at PFH until 2014, universities should not only give their graduates the theoretical basics, but also prepare them for the fact that learning does not stop after graduation. “In addition, the graduates must know that they later, especially if they want to start a company, have to take responsibility for their actions”, said the company founder. In order to keep their knowledge up to date, students should regularly read the magazines relevant to their profession, according to Gordon Martin, who left PFH in 2003. “And it is very important to attend further training events”, he emphasized.

The Alumni Day, which University President Prof. Frank Albe and Prof. Hans-Christian Riekhof have organized, is to be held regularly from now on. “We could imagine organizing the day every two years”, said Riekhof.

 

The photo shows the Intercontinental Hotel in Budapest. Xenia Seidel, one of the speakers and former PFH student, works there as Director of Sales & Marketing.