HNA Addresses PFH's Inflation Pricing Study | UNICconsult Strategieentwicklung

The Hessian-Lower Saxony General Newspaper refers to massive price increases in companies and refers to the empirical study on inflation pricing, which pricing expert Prof. Hans-Christian Riekhof and Julian Reutel 2022 have created for the PFH Private University of Göttingen.

The key facts quoted here: 82 percent of companies plan to pass on the price increases for raw materials and preliminary materials to their customers. More than 60 percent of the companies surveyed want to implement price increases in the double-digit range, 15 percent of the companies are even aiming for price increases of 20 percent and more. 72 percent of these companies can even imagine a second price increase in 2022. For the companies there is a “considerable need for action”, concludes PFH professor for international marketing, Hans-Christian Riekhof.

Further links:

Complete article:
https://www.hna.de/lokales/goettingen/goettingen-ort28741/studie-viele-unternehmen-planen-massive-preiserhoehungen-91821311.html

Pricing study on inflation pricing – Riekhof/Reutel, PFH 2022:
https://www.unicconsult.com/referenz/riekhof-reutel-inflation-pricing-empirische-studie-der-pfh-goettingen-2022/