Author Archive for: riekhof
About Prof. Dr. Hans-Christian Riekhof
This author has not written his bio yet.
But we are proud to say that Prof. Dr. Hans-Christian Riekhof contributed 1105 entries already.
Entries by Prof. Dr. Hans-Christian Riekhof
The Ideal Price for Luxury: Pricing Expert Riekhof in Interview with Marketing and Media Magazine New Business
/in Unkategorisiert/by Prof. Dr. Hans-Christian RiekhofFor the Hamburg magazine New Business, pricing expert Prof. Riekhof has now given an interview. The topic is pricing for luxury.
Pricing-Newsletter No. 31 (2020): The LSDC Model and Pricing for Smart Shoppers
/in Pricing Newsletter, Pricing Newsletter/by Prof. Dr. Hans-Christian RiekhofDie Schnäppchen-Jäger scheinen auf dem Vormarsch - viele Unternehmen können sich diesem Trend nicht entziehen. Was dahinter steckt, untersuchen wir im aktuellen Pricing-Newsletter.
Jetzt kostenlosen Zugang erhalten zu allen unseren Pricing Studien, zu unseren Pricing News und zu unseren mehr als 70 Pricing-Newslettern, mit denen Sie zum Pricing Experten werden können.
Limeade: How do I reach all 50,000 employees of a corporation?
/in Interviews/by Prof. Dr. Hans-Christian RiekhofHow do you simultaneously reach 50,000 employees in 60 languages? In an interview, Markus von Aschoff, Managing Director Limeade Europe, provides insights into marketing-specific considerations regarding the employee app ONE and the company.
Free expert knowledge on pricing delivered to your inbox regularly
Pricing Seminar with Prof. Riekhof
As a participant of the pricing seminar, you will:
- approach strategic pricing with a changed mindset and better assess the contribution of professional pricing to results.
- have a clear methodological framework with the RSEC model to better handle the complexity of pricing.
- develop concrete ideas for quick wins in pricing and assess their feasibility.
- create a reliable estimate of the performance improvement that can be achieved through a pricing project.