Bahlsen: Five-Year Plans in the Cookie Empire

“By the middle of the year, we will have clarity on where we will focus in our range for the next five years. Even if we don’t make five-year plans like the Communists.”

– Werner M. Bahlsen in “Tears also flow sometimes – The entrepreneurial couple Werner M. and Susanne Bahlsen on the difficult generational change in their own cookie empire, the shitstorms about their daughter Verena and the recently poor figures – also abroad”, Handelsblatt from January 21, 2020, page 5, no. 14