What the Media Woman of the Year Barbara Schöneberger says about her own importance “So, I give myself credit for this: I have never claimed any special importance for myself. But I don’t know if I have success because of this characteristic – or despite it. Fortunately, I have managed to gather people around me in all my activities who are experts in their respective fields and whom I can rely on one hundred percent. I let everyone do what they think is right, and in the end I just add my person. Myself, I can do that.” – Barbara Schöneberger, Media Woman of the Year, in “We make entertainment smaller than it is”, Horizon 5-6/2020, January 30, 2020
approach strategic pricing with a changed mindset and better assess the contribution of professional pricing to results.
