“Instant cultures are artificial cultures. They’re big bangs made of mission statements, declarations and rules. They are obvious, ugly and plastic. Artficial culture is paint. Real culture is patina. You don’t create a culture. It happens. This is why new companies don’t have a culture. Culture is the by-product of consistent behavior. If you encourage people to share, then sharing will be built into your culture. If you reward trust, then trust will be built in. If you treat customers right, then treating customers right becomes your culture.”
“Instant cultures are artificial cultures. They are big bangs made of mission statements, declarations and rules. They are obvious, ugly and plastic. Artificial culture is paint. Real culture is patina. One does not create a culture. It just happens. That’s why new companies don’t have a corporate culture. Culture is the by-product of consistent behavior. If you encourage people to share, then sharing will be integrated into your culture. If you reward trust, then trust will be integrated. If you treat customers correctly, then treating customers correctly becomes your culture.”
– Jason Fried and David Heinemeier Hansson in their book “Rework”, p. 249, Currency Publishing
