Author Archive for: riekhof
About Prof. Dr. Hans-Christian Riekhof
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But we are proud to say that Prof. Dr. Hans-Christian Riekhof contributed 1105 entries already.
Entries by Prof. Dr. Hans-Christian Riekhof
How Amazon is combating unfair prices during the Corona crisis
/in Unkategorisiert/by Prof. Dr. Hans-Christian RiekhofAmazon has now excluded around 4,000 traders from its online platform because they have called for far too high and therefore unfair prices during the Corona crisis. However, specific exclusion criteria were not mentioned.
Progressive Pricing Against Panic Buying in Corona Crisis
/in Unkategorisiert/by Prof. Dr. Hans-Christian RiekhofWhat to do against unwanted panic buying, especially for the highly demanded disinfectants? A Danish supermarket chain has implemented a brilliant yet drastic measure with Progressive Pricing.
Pricing-Newsletter No. 33 (2020): Do Online and Offline Prices Always Have to Be Identical?
/in Pricing Newsletter, Pricing Newsletter/by Prof. Dr. Hans-Christian RiekhofDass Kunden für das gleiche Produkt im Store wie auch im Online-Shop den gleichen Preis erwarten, ist eine bei Händlern weit verbreitete Einschätzung. Dabei spricht durchaus einiges gegen die Grundsätzlichkeit von Einheitspreisen. Erfahren Sie mehr in diesem Newsletter.
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Corona-Virus, Price Gouging and Amazon
/in Unkategorisiert/by Prof. Dr. Hans-Christian RiekhofIs it permissible to make a profit out of fear of the Corona epidemic? US online retailers who offered masks at a massive overprice have now been punished by Amazon. What’s behind this?
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Pricing Seminar with Prof. Riekhof
As a participant of the pricing seminar, you will:
- approach strategic pricing with a changed mindset and better assess the contribution of professional pricing to results.
- have a clear methodological framework with the RSEC model to better handle the complexity of pricing.
- develop concrete ideas for quick wins in pricing and assess their feasibility.
- create a reliable estimate of the performance improvement that can be achieved through a pricing project.