Author Archive for: riekhof
Entries by Prof. Dr. Hans-Christian Riekhof
Online Platform Springer Professional Covers Connected Car Study
The online platform Springer Professional is currently reporting on vehicle connectivity (Car-2-X) and also covers the much-noticed Connected-Car-Services study by PFH (Riekhof/Scholz, 2020).
Marketing Insights: Exciting Insights into Brand Strategies
Guests welcome: the PFH Private University of Göttingen is starting again with its series of exciting external lectures. Educational insights into brand strategies, live conveyed by managers of the companies L’Oreal Paris, AUDI, VW Shanghai, Zentis, IWC Schaffhausen and Ad Alliance.
Online Portal Industry of Things features study on Connected Car Services
The study “Connected Car Services in Germany (Riekhof/Scholz, 2020, Private University of Göttingen) is now a detailed topic on the internet portal “Industry of Things”. Against the backdrop of the development towards electromobility, the study reveals exciting insights.