Online Portal Industry of Things features study on Connected Car Services

The internet portal “Industry of Things” currently reports on the study “Connected Car Services in Germany”, which Prof. Hans-Christian Riekhof and Marc Scholz conducted for the PFH Private University of Göttingen. The online portal focuses on the practical use of Internet of Things, M2M and Industry 4.0 applications.

82 percent of respondents see great potential in the connectivity of vehicles, the portal quotes Dr. Hans-Christian Riekhof, Professor of International Marketing, one of the authors of the study. The results suggest that a large majority of respondents (83 percent) have a high interest in Car2Car safety communication. This refers to warnings to following vehicles about an accident, black ice or similar dangers.

However, the biggest obstacle to the further development of the services is the lack of trust in data security. A good two-thirds of respondents (68 percent) expressed concerns about data security and data use. A total of 534 people participated in the study, which answered a variety of questions, when it was created in spring 2020.

Links on the topic:

The detailed report on the Online Portal Industry of Things:
https://www.industry-of-things.de/bei-connected-cars-haben-autofahrer-bedenken-hinsichtlich-der-datensicherheit-a-965647/

Read the study “Customer Insights: Connected Car Services in Germany” (pdf):
https://www.unicconsult.com/wp-content/uploads/2020/07/PFH-Studie-Connected-Car-Services-Riekhof-Scholz-2020.pdf