Marketing Insights: Exciting Insights into Brand Strategies

Profound marketing insights from practice – this is a tradition at the PFH Private University of Göttingen. For the winter semester 2020/20121, the university is starting again with a series of exciting external lectures. Managers from well-known companies provide educational insights into their marketing strategies. At the invitation of Prof. Dr. Hans-Christian Riekhof, the companies L’Oreal Paris, Zentis, IWC Schaffhausen, AUDI AG, Volkswagen Shanghai and Ad Alliance will give lectures. Below is the schedule with the respective topics.

09.11.2020
The digital customer journey in the beauty industry
Alexa Baumgärtner | L’Oréal Paris | Digital Marketing
18.00 – 19.30 Uhr | Auditorium

16.11.2020
ZENTIS: A family business with high business field diversification and common marketing/sales strategy
Nico Stobinski | Zentis | National Key Account Management | PFH Alumnus
18.00 – 19.30 Uhr | Auditorium

30.11.2020
Brand Management in the top luxury segment using the example of IWC SCHAFFHAUSEN
Alexander Schwenck | IWC Schaffhausen | Director Marketing & Press Realations CEE
18.00 – 19.30 Uhr | Auditorium

07.12.2020
Brand strategy @ AUDI AG
Dr. Michael Müller | Audi AG | Director Global Brand Strategy, Customer Insights
18.00 – 19.30 Uhr | Auditorium

14.12.2020
Volkswagen in Asia: Sales strategies in India, South Korea and China
Frederik Gutermilch | Director Sales Planning | SAIC Volkswagen, Shanghai | PFH Alumnus
18.00 – 19.30 Uhr | Auditorium

11.01.2021
Cross-media marketing in Germany – challenges and answers using the example of the AdAlliance
Felix Stöve | Director Creative Consultancy | Ad Alliance | PFH Alumnus
18.00 – 19.30 Uhr | Auditorium

Guests are warmly welcome. Registration required, please by email to Wieschollek@nullpfh.de

Location:
PFH Private University of Göttingen
Weender Landstraße 3-7
37073 Göttingen

More information about the PFH Private University of Göttingen