The online platform Springer Professional is currently reporting on vehicle connectivity (Car-2-X) and also covers the much-noticed Connected-Car-Services study by PFH (Riekhof/Scholz, 2020).

Online Platform Springer Professional Covers Connected Car Study

/in , /by

The online platform Springer Professional, specialized in professional journals and books, is currently reporting on Connected-Car-Services. It also covers the Connected-Car-Services study conducted by Prof. Hans-Christian Riekhof and Marc Scholz for the Private University of Göttingen PFH in spring 2020.

The car is transforming into a connected mobility product. Car manufacturers are advancing the connectivity of their vehicles. The importance of connected vehicles will increase in the coming years. This would actually interest consumers, as surveys show, writes the editorial team. However, the willingness to pay and trust in data security are rather low.

For consumers, the decision for or against Connected-Car-Services is not only about cost-benefit aspects, but also about the security of the data, the platform quotes Marc Scholz, co-author of the PFH study and master’s graduate of the PFH. And there is a lack of trust in data security. “A good two-thirds of respondents (68 percent) expressed concerns about data security and data use.”

The survey showed that compared to leading automotive corporations and leading IT corporations, users place higher trust in the automotive corporations, says Scholz. According to the study, trust in premium manufacturers in the use of data from connectivity services is high, Apple is in 4th place ahead of other European manufacturers, Facebook and Google are far behind, Springer Professional continues.

The detailed report on Springer Professional:
https://www.springerprofessional.de/car-to-x/internet-der-dinge/nachholbedarf-bei-connected-car-services/18466064

Read the study “Customer Insights: Connected Car Services in Germany” (pdf):
https://www.unicconsult.com/wp-content/uploads/2020/07/PFH-Studie-Connected-Car-Services-Riekhof-Scholz-2020.pdf

You might also like
The ongoing exorbitant rise in purchasing prices for energy and raw materials hits German SMEs hard. Companies should quickly get their pricing in order in the face of rapidly rising or fluctuating production costs - but how? This question is addressed by the Creditreform magazine and asked, among others, pricing expert Hans-Christian Riekhof for his assessment. Rising production costs force SMEs to optimize their pricing
The online marketing magazine One-to-One has now reported in detail on the study on instore navigation in German retail. The expert survey conducted by PFH Private University of Göttingen found that the opportunities offered by these tools are largely unused. One-to-One Magazine Reports on Study on Instore Navigation in Retail
According to the "Connected Car Services" study, US companies are given little trust in terms of the use of user data collected in vehicles. A justified concern, as the ARD magazine Kontraste now proves with regard to Tesla. Tesla: ARD “Kontraste” Criticizes Handling of User Data
Munich 2021. Book Tip No. 52 (2022): Gerd Gigerenzer: Click. How we maintain control and make the right decisions in a digital world.
The Food Newspaper (LZ) picked up on the current pricing study of the PFH Private University of Göttingen in a post on June 13. How Dorothee Bär wants to promote new ways of data usage
From a variety of practical examples of digital marketing, 150 company representatives, alumni, students and marketing-interested guests were able to learn, who participated in the 7th "Göttinger Marketing Day" of the PFH. The Göttinger Tageblatt reported on this event. Göttinger Tageblatt reports on the 7th Göttinger Marketing Day
The Food Newspaper (LZ) picked up on the current pricing study of the PFH Private University of Göttingen in a post on June 13. Food Newspaper reports on PFH Pricing Study 2023
The Food Newspaper (LZ) picked up on the current pricing study of the PFH Private University of Göttingen in a post on June 13. Robert Waldinger and Marc Schulz on Human Weaknesses in Affective Forecasting