The study “Connected-Car-Services in Germany” (Riekhof/Scholz, 2020 for the PFH Private University of Göttingen) has now been picked up by Göttingen City Radio. With the much-noticed study, one of the first investigations was carried out that analyzes the connectivity services currently available in the vehicle from the customer’s perspective.
The online electronics journal elektronikpraxis.vogel.de reports on the study of Connected Car Services (Riekhof/Scholz 2020, PFH). The magazine particularly highlights one aspect that the study revealed: the concerns of many drivers about the data security of networked vehicles.
What is the real cost of food when all costs are included in the price? The grocery discounter Penny has now calculated the “true” prices of food and compares them directly with the previous prices. What is behind this anchor price strategy?
How Ben & Jerry’s managed to build a credible political positioning as a brand of the Unilever Group through the “Black Lives Matter” protest movement.