Author Archive for: riekhof
About Prof. Dr. Hans-Christian Riekhof
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But we are proud to say that Prof. Dr. Hans-Christian Riekhof contributed 1105 entries already.
Entries by Prof. Dr. Hans-Christian Riekhof
Pricing-Newsletter No. 40 (2020): The LSDC Model: Pricing for Convenience Shoppers
/in Pricing Newsletter, Pricing Newsletter/by Prof. Dr. Hans-Christian RiekhofNach dem Luxury Pricing, dem Smart Pricing und dem Discount Pricing wenden wir uns heute dem letzten Typus unserer LSDC-Matrix zu, dem Convenience Pricing. Welche Preisstrategien sind hier sinnvoll? Dabei werfen wir auch einen Blick in den B2B-Bereich.
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Pricing Seminar: Last date this year on 3/4. December 2020 – only a few places left!
/in Unkategorisiert/by Prof. Dr. Hans-Christian RiekhofIn this pricing seminar, you will get to know the most important components to use price as a strategic lever for more value creation.
Web Magazine Development & Electronics reports on Connected Car Services Study
/in News / Insights, Unkategorisiert/by Prof. Dr. Hans-Christian RiekhofThe increasing importance of connectivity services in vehicles was recently a topic in the web magazine E&E (Development and Electronics). The subject of the report is the new study “Connected Car Services in Germany” (Riekhof/Scholz, 2020, Private University of Göttingen).
Automobilwoche reports on PFH’s “Connected Car Services-Study”
/in News / Insights, Unkategorisiert/by Prof. Dr. Hans-Christian RiekhofWhat is the willingness to pay for connectivity services in vehicles? This is the question posed by the industry newspaper Automobilwoche – and it also refers to the study “Connected Car Services in Germany” (Riekhof/Scholz). The answer is clear.
Tesla: ARD “Kontraste” Criticizes Handling of User Data
/in Unkategorisiert/by Prof. Dr. Hans-Christian RiekhofAccording to the “Connected Car Services” study, US companies are given little trust in terms of the use of user data collected in vehicles. A justified concern, as the ARD magazine Kontraste now proves with regard to Tesla.
Deutschlandfunk Picks Up Connected-Car-Services Study
/in News / Insights, Unkategorisiert/by Prof. Dr. Hans-Christian RiekhofDeutschlandfunk picks up the study “Connected Car Services in Germany”. As part of the “Computer and Communication” series, the radio station interviewed Prof. Hans-Christian Riekhof on the topic aspect “Drivers are skeptical of Connected-Car services”
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Pricing Seminar with Prof. Riekhof
As a participant of the pricing seminar, you will:
- approach strategic pricing with a changed mindset and better assess the contribution of professional pricing to results.
- have a clear methodological framework with the RSEC model to better handle the complexity of pricing.
- develop concrete ideas for quick wins in pricing and assess their feasibility.
- create a reliable estimate of the performance improvement that can be achieved through a pricing project.