Audi or Marpinion? This is the topic of a lecture by Marpinion CEO Joscha Sielemann at the PFH Private University of Göttingen. The PFH alumnus will shed light on interesting career alternatives to international corporations.
For location-based marketing and digital customer card with the WIGGI hagebaumarkt app, locandis wins the Best Retail Cases Award September 2021 in the category “Retail Marketing & Services”.
On 06.12.2021, Hendrik Kleinwächter will give an exciting insight into his success path on YouTube at the PFH Private University of Göttingen. The number of subscribers on his bread baking channel increased from 500 to around 100,000 – in just one year.
Anne Hufnagel, as a photographer, asks the highly exciting question of whether our chancellor candidates have a strategy for their image communication. In a video, published in Gabor Steingart’s “Morning Briefing”, she analyzes their image campaigns.
The interdisciplinary platform for research on the sea and coast investigates the question of how a certificate trade can be adapted to drive technological breakthroughs. Marie-Catherine Riekhof from CeOS, together with Hans Gersbach from ETH Zurich, investigates how such an innovation cluster for green technologies can be promoted with emission trading systems.
On Tuesday, March 22, 2022, Professor Dr. Hans-Christian Riekhof will give a lecture on “Instore Navigation in Retail – Experiences with Digital Applications in Retail” as part of the Marketing Club Hamburg program.
The newsletter from Mobilbranche.de addresses the topic of “Instore-Navigation in hardware stores”. The online information channel points out the advantage in product search that the system developed by the Hamburg company locandis offers.
In a company like Hansgrohe, there are some special challenges for pricing. Frederik Wurr, Senior Project Manager Global Sales Pricing, introduces the company Hansgrohe in a lecture and reports on pricing processes in practice.