Annalena Baerbock and PR Work
Anyone applying for a top position should be extremely well prepared and have thought about possible reactions in the public. This applies not only to top managers, but also to top politicians. We can learn something from the Baerbock case:
“What is happening to Annalena Baerbock is always happening. So I’m surprised at the unprofessional approach here. As soon as someone gets a new role, and a much more prominent one, they are completely taken apart and viewed very differently. Whether it’s politics, business or sports.”
– Alexander Güttler, crisis communication expert, in “Baerbock should ask herself if she doesn’t need a new team”, Handelsblatt, July 15, 2021, No. 134
