Author Archive for: riekhof
About Prof. Dr. Hans-Christian Riekhof
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But we are proud to say that Prof. Dr. Hans-Christian Riekhof contributed 1105 entries already.
Entries by Prof. Dr. Hans-Christian Riekhof
Review for the LEH: Interview with Pricing Expert Riekhof
/in Quotes, Unkategorisiert/by Prof. Dr. Hans-Christian RiekhofPricing expert Hans-Christian Riekhof answers questions in an interview in the current issue of the “Review for the Food Retail Trade”. In times of rising costs, melting margins and digital processes in food retailing, the question is exciting as to how discounts can be used more targeted and personalized.
Pricing-Newsletter No. 66 (2022): Value Pricing: Accelerating Market Acceptance of Innovations with the Right Pricing Strategy
/in Pricing Newsletter, Pricing Newsletter/by Prof. Dr. Hans-Christian RiekhofDas richtige Pricing für Innovationen ist eine strategische Herausforderung. In diesem Newsletter gehen wir auf die wichtigsten Aspekte ein. Erfahren Sie, wie Sie diese meistern!
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Pricing Seminar with Prof. Riekhof
As a participant of the pricing seminar, you will:
- approach strategic pricing with a changed mindset and better assess the contribution of professional pricing to results.
- have a clear methodological framework with the RSEC model to better handle the complexity of pricing.
- develop concrete ideas for quick wins in pricing and assess their feasibility.
- create a reliable estimate of the performance improvement that can be achieved through a pricing project.