Author Archive for: kettler
Entries by Jürgen Kettler
03.06.2019│ Göttingen – Nestlé on Sales and Negotiation Processes
On Monday, 03.06.2019, the Private University of Göttingen (PFH) will host the Nestlé Group. At the invitation of Prof. Dr. Hans-Christian Riekhof, Christoph Ahlborn, Customer Sales Director at Nestlé, will give a lecture on the topic “Why Sales? Insights into the German retail landscape and negotiation processes – from Nestlé’s perspective”. The PFH is looking […]
Repositioning: Why the B2B brand Riegler now relies on emotions
In an interview with Prof. Riekhof, Philipp Wacker, managing director of the compressed air and pneumatics specialist Riegler, explains the background to the repositioning of his B2B brand.