Author Archive for: kettler
Entries by Jürgen Kettler
How Einbecker Brewery Operates Marketing in the Digital Age
In an interview, Martin Deutsch, board member of Einbecker Brauhaus AG, explains how it is possible to reach target groups from the young lifestyle-oriented to the classic-traditional beer drinker at the same time.
7th Göttingen Marketing Day: Marketing in Times of Digital Upheaval
At the 7th Göttingen Marketing Day on 08.11.2019, top companies offer exciting lectures on the topic of digitization. Initiator Prof. Dr. Hans-Christian Riekhof and the PFH Private University of Göttingen have created an exclusive event for all marketing enthusiasts.