Author Archive for: kettler
Entries by Jürgen Kettler
Amazon’s aggressive private label strategy
Amazon is increasingly promoting its own brands – with a new aggressive tactic in the USA: An Amazon own brand is now displayed to customers above the purchase button as an alternative to the selected product. This makes Amazon increasingly a threat to its marketplace sellers.
The K-Favourites Line: Strategic Pricing for Private Labels at Kaufland
Kaufland has expanded its private label offering. The new brand “K-Favourites” is aimed at those who want to “treat themselves to something special in everyday life.” In terms of pricing, private labels are an important, strategic component of the retail assortment and can – if used correctly – contribute disproportionately to the company’s results.
dm surprises with changed pricing strategy
Until now, dm relied on permanently low prices. Now the drugstore market leader is changing course and raising the prices of many of its products. The background is a change in pricing strategy. In an industry dominated by fierce price competition, the price swing is causing surprise, but also irritation.