“The advertising financing of the media and the corporate financing of the parties no longer fit into our time. I don’t know any reader who wants Sponsored Content, Native Advertisement, purchased topic supplements and surreptitious advertising. These are commercial additives that harm journalism. With every food we know and read the list of additives: sugar, fats, flavor enhancers. Journalism is the last product that denies us this transparency. The core of our profession is independence.”
– Gabor Steingart, founder and publisher of the new medium “Media Pioneer” and former editor-in-chief of Handelsblatt in “There are alternatives to decline”, in Horizont 21/2019, May 23, 2019