Author Archive for: kettler

About Jürgen Kettler

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But we are proud to say that Jürgen Kettler contributed 708 entries already.

Entries by Jürgen Kettler

Mazzucato: Do Bankers Actually Create Value?

7. May 2019/0 Comments/in Unkategorisiert/by Jürgen Kettler

BMW CEO Harald Krüger: We need to diversify technologically

4. May 2019/0 Comments/in Unkategorisiert/by Jürgen Kettler

Dirk Van de Put: The era of big brands is over

29. April 2019/0 Comments/in Unkategorisiert/by Jürgen Kettler

The Blackrock CEO on the Role of Companies in Society

25. April 2019/0 Comments/in Unkategorisiert/by Jürgen Kettler

The Head of the Ifo Institute on Good Industrial Policy

24. April 2019/0 Comments/in Unkategorisiert/by Jürgen Kettler

BMW CEO Harald Krüger: Charging of electric cars must become cheaper

15. April 2019/0 Comments/in Unkategorisiert/by Jürgen Kettler

Mariana Mazzucato: Austerity – the wrong question

2. April 2019/in Unkategorisiert/by Jürgen Kettler

15.04.2019│ Göttingen – Challenges in the Relaunch of a B2B Brand

1. April 2019/in Unkategorisiert/by Jürgen Kettler

The special challenges associated with rebranding a B2B brand are the focus of the lecture on 15.04.2019 at PFH Göttingen. Philipp Wacker is the managing director of the Fa. Riegler & Co KG in Bad Urach, a company that operates in the field of compressed air and pneumatics. Using the practical example of the realignment […]

Mazzucato: Are Governments Really Unproductive?

13. March 2019/0 Comments/in Unkategorisiert/by Jürgen Kettler

Jan Gehl on city life and what is choking it

6. March 2019/0 Comments/in Unkategorisiert/by Jürgen Kettler

Pricing Seminar with Prof. Riekhof

As a participant of the pricing seminar, you will:

approach strategic pricing with a changed mindset and better assess the contribution of professional pricing to results.
have a clear methodological framework with the RSEC model to better handle the complexity of pricing.
develop concrete ideas for quick wins in pricing and assess their feasibility.
create a reliable estimate of the performance improvement that can be achieved through a pricing project.