We are used to comparing the price per kilo for fruits and vegetables. Buying other goods by weight is rather unusual. An example is provided by Pick & Weight in Berlin, where clothes are priced per kilo.
Christian Wigger, owner of several Hagebaumarkt stores in the Neumünster area, was able to convince himself of the effectiveness and reliable functioning of the innovative Location Based Marketing technology during an impressive live demonstration.
A video preview has now also been released for the 7th Göttingen Marketing Day, which is about the topic “Marketing in times of digital upheaval”.
Lidl is currently testing digital customer cards, with which coupons can be delivered directly to the mobile phone. The project, which initially runs in the pilot region of Berlin and Brandenburg, raises questions in its orientation.
The company KIND Hearing Aids operates in two very different business fields with hearing acoustics and optometry. This presents a challenge in terms of the digitalization of marketing. An interview in advance of the 7th Göttingen Marketing Day.