We are used to comparing the price per kilo for fruits and vegetables. Buying other goods by weight is rather unusual. An example is provided by Pick & Weight in Berlin, where clothes are priced per kilo.

Blouses, Shoes, and Dresses Priced by the Kilo at Pick & Weight

/in /by

We are used to comparing the price per kilo for fruits and vegetables, and we also accept it when the particularly tasty small tomatoes cost 15 euros per kilo. Dry Aged Beef costs 36 euros per kilo online – plus 11.50 euros for shipping. But many consumers spend less on meat than on tomatoes.

Buying other goods by weight is rather unusual. Or have you calculated what a ton of SUV costs at BMW compared to Skoda? Maybe that would be worth considering.

The price per kilo for clothes is also rather unusual. If you are ever in Berlin, stop by Bergmannstrasse at Pick & Weight, but bring enough time to browse. And pay attention to the colored dots: between 25 and 95 euros per kilo of vintage clothing are in demand. A different pricing model.

Photos: UNICconsult Strategy Development

  • Kilo-Preis
  • Kilo-Preis
You might also like
In zahlreichen Unternehmen fehlt eine standardisierte Form des Reporting im Hinblick auf die Durchsetzung von Preisen, die Einhaltung von Rabatt-Regelungen oder die Mengenwirkungen von Preisveränderungen. Was ein gutes Preis-Controlling leisten kann und welche Aufgaben es hat, erfahren Sie in diesem Newsletter. Pricing-Newsletter No. 45 (2021): When will controlling finally do its homework in price controlling?
What is the real cost of food when all costs are included in the price? The grocery discounter Penny has now calculated the "true" prices of food and compares them directly with the previous prices. What is behind this anchor price strategy? Pilot Project at Penny: Do Anchor Prices Work for Groceries?
What is the real cost of food when all costs are included in the price? The grocery discounter Penny has now calculated the "true" prices of food and compares them directly with the previous prices. What is behind this anchor price strategy? Markets also work with idiots if the structure is right, says Nicholas Taleb