In his lecture “The Introduction of a New Pricing System in Retail: Objectives, Resource Requirements and Project Management”, Andreas Stauber demonstrates how the implementation can succeed.
In an interview, Julian Jansen, Director of Content at ABOUT YOU, reveals, among other things, the digital effort the fashion retailer makes to reach the community with a 360-degree orientation and the opportunities the company uses to evaluate data.
Mark your calendar: on 8.11.2019 the 7th Göttingen Marketing Day of PFH Göttingen will take place. The theme this year: Marketing in times of digital upheaval. Initiator and organizer Professor Dr. Hans-Christian Riekhof: “We will again have very high-profile speakers, there will be entrepreneurs and board members from well-known companies, and marketing agencies will also […]
In an interview ahead of the 7th Göttingen Marketing Day, Björn Loose, Senior Vice President MAN Truck & Bus Germany GmbH, provides insight into the marketing of the B2B company against the backdrop of digitization.
On Monday, 11.11.2019, the Private University of Göttingen hosts the company Fricke, a specialist in agricultural machinery and commercial vehicles. The lecture provides insights into the complexity of pricing for millions of spare parts.
Airbus sees intellectual property in customer data that deserves recognition. Therefore, the aircraft manufacturer wants to charge maintenance companies for access to data usage fees in the future. That data is valuable has now also become known in the B2B business, says Hans-Christian Riekhof.
For the winter semester 2019/2020, the PFH Private University of Göttingen is again offering an attractive program with a series of exciting external lectures. Since October 22, 2019, managers, consultants, and scientists have been guests.
Participants can once again learn a differentiated approach to the challenges of strategic pricing in 2020 at the seminars of pricing specialist Hans-Christian Riekhof.