“A strong stand is how you attract superfans. They point to you and defend you. And they spread the word further, wider, and more passionately than any advertising could. Strong opinions aren’t free. You’ll turn some people off. They’ll accuse you of being arrogant and aloof. That’s life. For everyone who loves you, there will be others who hate you. If no one’s upset by what you’re saying, you’re probably not pushing hard enough. (And you’re probably boring, too.)
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“A strong sign is how you attract superfans. They point to you and defend you. And they spread the message further and more passionately than any advertising. Strong opinions are not free. You will repel some people. They will accuse you of being arrogant and distant. That’s life. For everyone who loves you, there will be others who hate you. If no one is upset by what you’re saying, you’re probably not pushing hard enough. (And you’re probably boring too.)
– Jason Fried and David Heinemeier Hansson in their book “Rework”, page 43, Currency publisher
