Content Marketing Strategies: New Study Published
Content Marketing Strategies. Empirical Study of PFH Göttingen. Riekhof/Jacobi 2016.
The two authors Prof. Dr. Hans-Christian Riekhof and Teresa Jacobi (PFH Göttingen) provide an overview of the practice and current state of content marketing in German companies in their recently completed study. Companies were surveyed from November 2015 to January 2016.
The evaluation of the study shows, among other things, that content marketing is already an integral part of corporate communication in more than half of the companies surveyed and has high future potential.
You can download the complete study here.
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