In cooperation with StadtRad Hamburg, UNICconsult carried out a location-based marketing project in April and May 2016. The project involves situation-specific communication of local mobility offers. The findings that could be gained from this will be presented in Hamburg on Wednesday, June 29, 2016. If you are interested, please contact: info@nullunicconsult.com
Prior to his lecture at the 6th Göttingen Marketing Day on November 11, 2016, Professor Riekhof conducted an interview with Mr. Christian Rauffus, the CEO of Rügenwalder Mühle. Prof. Riekhof: In the FMCG sector, the brand is of crucial importance. Many of your competitors are international corporations and perhaps even global players with corresponding market […]
Now mark the date and register at: Registration for the 6th Göttingen Marketing Day The event series “Göttingen Marketing Day” offers the PFH Private University of Göttingen a platform for information, encounters and exchange. You can find the save-the-date flyer for the event here. The initiator and organizer of the Göttingen Marketing Day is Dr. […]
The GIS inauguration ceremony takes place on Thursday, 23.06.2016. Prof. Dr. Hans-Christian Riekhof gives a guest lecture on the topic “Why Marketing in B2B Business is often underestimated – and how LBHE Marketing (low budget high efficiency) works”. as part of the inauguration of the new premises of the Society for Information Systems (GIS) in […]
The lecture will take place on Thursday, September 01, 2016, in Kassel. The location and time will be announced later. Registration is directly via the Marketing Club Nordhessen. According to the empirical studies of Professor Riekhof, pricing is still the most underestimated profit lever. And even in marketing, pricing does not receive the attention it […]