Author Archive for: kettler
Entries by Jürgen Kettler
Dr. Tonio Kröger, Managing Director of antoni GmbH, in an interview with Professor Riekhof
Dr. Tonio Kröger is one of the speakers at the 6th Göttingen Marketing Day. In the run-up to the event on November 11, 2016, Professor Riekhof spoke with Dr. Tonio Kröger. Prof. Riekhof: You founded the agency antoni together with André Kemper in 2015. Aren’t there enough agencies already? Or have you discovered a special niche […]
Reinhard Vogt, member of the board of Sartorius AG, in conversation with Professor Riekhof
Reinhard Vogt from Sartorius AG will speak on November 11, 2016 as part of the 6th Göttingen Marketing Day. Professor Riekhof spoke with Reinhard Vogt in advance. Prof. Riekhof: Sartorius looks back on an extremely successful corporate development. Are there any special success factors that you can reveal to us? Vogt: There are a number […]
Interview with Markus Reischl from Salesforce Germany by Professor Riekhof
Markus Reischl is one of the speakers at the 6th Göttingen Marketing Day on November 11, 2016. Professor Riekhof conducted an interview with Markus Reischl, Regional Vice President Alliances & Channels EMEA Central Salesforce Germany, in advance. Prof. Riekhof: Brands and marketing traditionally play a lesser role in B2B business than in B2C business. If […]
Maik Richter, Managing Director of the agency Heimat Berlin, in conversation with Professor Riekhof
As part of the 6th Göttingen Marketing Day on November 11, 2016, Maik Richter from the Heimat agency will talk about the success of the Hornbach campaigns. In advance, Professor Riekhof conducted an interview with Maik Richter. Prof. Riekhof: Hornbach is the hardware store with the cheekiest and at the same time most attention-grabbing advertising […]