HORIZONT presents Content Marketing Study of PFH Göttingen
In the marketing magazine HORIZONT, issue 24/2016 of June 16, 2016, reports extensively on the change in marketing towards a stronger focus on content marketing. The success control of content marketing is particularly neglected, as the figures from our study Content Marketing Strategies. Empirical Study of PFH Göttingen. Riekhof/Jacobi 2016 show.