What People Think About Brands

“It’s still about finding out what people love about a brand. This can also be something completely different than what you might have thought in the company before.”

– Germain, D. in an interview with Müller, F.: “It has to feel right in the stomach”, in: HORIZONT (No. 27/2016, 07.07.2016), p. 21.

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Pricing Seminar with Prof. Riekhof

As a participant of the pricing seminar, you will:

approach strategic pricing with a changed mindset and better assess the contribution of professional pricing to results.
have a clear methodological framework with the RSEC model to better handle the complexity of pricing.
develop concrete ideas for quick wins in pricing and assess their feasibility.
create a reliable estimate of the performance improvement that can be achieved through a pricing project.