“For a long time, advertising was about the one good idea. I believe that the enormous technologization leads to a renaissance of this approach. Especially for digital advertising, storytelling, supplemented by data-based analytics, becomes a central success factor.”

– Dörner, K. and Heinemann, F. in an interview with Schütz, V.: “Intransparent pricing models are megaout”, in: HORIZONT (No. 27/2016, 07.07.2016), p. 34.

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