Robin Ruschke on provocative Sixt marketing

“Provocation is a good means to ensure virality. This arises especially when some people find a motif particularly good and others find it rather bad – this was the case with the Gauland motif. But it’s a fine line that shouldn’t be crossed too often. By the way, this has happened to us in the past. The limit must be found anew each time.”

– Ruschke, R. in an interview with Müller, F.: “Provocation is a good means”, in: HORIZONT (No. 37/2016, 15.09.2016), p. 14.