Author Archive for: kettler
About Jürgen Kettler
This author has not written his bio yet.
But we are proud to say that Jürgen Kettler contributed 708 entries already.
Entries by Jürgen Kettler
How to Create and Strengthen Brands with Influencer Marketing
/in Interviews/by Jürgen KettlerAn interview with Luana Silva, one of the most successful fashion and lifestyle bloggers in Germany…
Vertical Takeoff from PFH to Volkswagen Management
/in Unkategorisiert/by Jürgen KettlerAn impressive success story: At just 30 years old, PFH graduate Sebastian Benndorf was one of the youngest ever to join VW management…
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Pricing Seminar with Prof. Riekhof
As a participant of the pricing seminar, you will:
- approach strategic pricing with a changed mindset and better assess the contribution of professional pricing to results.
- have a clear methodological framework with the RSEC model to better handle the complexity of pricing.
- develop concrete ideas for quick wins in pricing and assess their feasibility.
- create a reliable estimate of the performance improvement that can be achieved through a pricing project.