Author Archive for: kettler
About Jürgen Kettler
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Entries by Jürgen Kettler
Yuval Noah Harari: No Alternative, How the World Could Be Governed
/in Unkategorisiert/by Jürgen Kettler„Selbst diejenigen, die Börsen und Parlamente mit heftigster Kritik überziehen, verfügen über kein brauchbares Alternativmodell, wie man die Welt regieren könnte. Zwar gehört es zum beliebten Zeitvertreib westlicher Akademiker und Aktivisten, am liberalen Paket herumzunörgeln, aber bislang haben sie selbst nichts besseres im Angebot.“
Are Push Notifications on Customer Smartphones Worthwhile?
/in Unkategorisiert/by Jürgen KettlerAn online short survey among retail decision-makers in Germany by the PFH Private University of Göttingen. The evaluation provides clear results.
25.09.2017 │Gera – Lecture “First the Price, then the Profit”
/in Unkategorisiert/by Jürgen KettlerIntelligent pricing strategies are the topic of the marketing lecture “First the Price, then the Profit” by Prof. Dr. Hans Christian Riekhof. The Marketing Club of East Thuringia invites you to the event on Monday, September 25, in Gera at the Pentahotel Gera, Gutenbergstraße 2a. The start is at 7.30 pm. Further information at: www.mc-ostthueringen.com/jahresprogramm/
06.07.2017 │Berlin – Lecture “Pricing as a Stepchild”
/in Unkategorisiert/by Jürgen KettlerAs part of the three-day information event “Dialogue Days Food Industry” in Berlin, Prof. Dr. Hans-Christian Riekhof will give a lecture on the topic of “Pricing” on July 6, 2017. The lecture is scheduled from 3:00 pm to 4:15 pm. Afterwards, there will still be time for the audience to enter into discussion with the […]
“We are making the credit system in Germany safer and simpler”
/in Interviews/by Jürgen KettlerDr. Michael Freytag, Chairman of the Board of Schufa Holding AG, on reliability in forecasts, handling customer data and how Schufa is preparing for new competitors. An interview.
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Pricing Seminar with Prof. Riekhof
As a participant of the pricing seminar, you will:
- approach strategic pricing with a changed mindset and better assess the contribution of professional pricing to results.
- have a clear methodological framework with the RSEC model to better handle the complexity of pricing.
- develop concrete ideas for quick wins in pricing and assess their feasibility.
- create a reliable estimate of the performance improvement that can be achieved through a pricing project.