05.04.2017 │Bremen – Lecture “Strategic Pricing – Stepchild of Marketing?”

Is strategic pricing the stepchild of marketing? Prof. Dr. Hans Christian Riekhof will speak about the value contribution of intelligent pricing strategies on Wednesday, April 5, 2017. The lecture of the Marketing Club Bremen at the Atlantic Hotel at the racecourse starts at 6.30 pm.

In many companies, it is primarily about two aspects: on the one hand, brand and corporate communication, on the other hand, product management. Pricing is often assigned a subordinate role. This is all the more surprising as the empirical studies by Prof. Dr. Hans Christian Riekhof, who teaches International Marketing at the PFH Private University of Göttingen, clearly show that there are enormous value creation potentials in pricing.

Location:
ATLANTIC Hotel at the racecourse
Ludwig-Roselius-Allee 2
28329 Bremen

For more information, visit: www.marketingclub-bremen.de