Author Archive for: kettler
Entries by Jürgen Kettler
15.11.2017 │Hamburg – Lecture “Underestimated Pricing”
Pricing is the most important profit lever in a company. Why is it that this aspect is still underestimated in so many companies? The lecture by Prof. Riekhof addresses this and other questions.
09.11.2017 │ Göttingen Alumni Day with Trend Research Lecture
The PFH Göttingen invites you to the first Göttingen Alumni Day on 17. and 18.11.2017. Prof. Riekhof will give a lecture on trend research at 10.30 a.m. on 17.11. The day offers much more.
05./06.10.2017 │ Hamburg – Last Pricing Seminar of the Year
Prepare now for the 2018 pricing round! The last pricing seminar of the year with Professor Riekhof in Hamburg will take place on 05. and 06. 10.2017. There are still a few places left. You can register here! One of the biggest profit levers is still the price. However, using price as a strategic lever […]
10.10.2017 │Göttingen – Lecture “Concepts for Higher Value Creation through Intelligent Pricing Strategies”
The Marketing Club Göttingen invites you to the lecture by Prof. Riekhof at the Göttingen Hotel Freizeit In.
Content Marketing: The Brand as a Media Event
Only a very small part of companies have so far developed a content marketing strategy. What are the success factors? Our empirical study is now available for download.
GFM News: How much does the trade cost LBM campaigns?
The GFM News, the online industry magazine for Mobile, Location and Commerce, picks up Prof. Riekhof’s study on location-based marketing campaigns.
Locationinsider: Willingness to Pay for Push Notifications on the Customer’s Smartphone
The online trade magazine Locationinsider picks up the study by Prof. Dr. Riekhof.