Author Archive for: kettler

About Jürgen Kettler

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Entries by Jürgen Kettler

Yuval Harari: Robot Pharmacists Make No Mistakes

2. November 2017/0 Comments/in Unkategorisiert/by Jürgen Kettler

Warning about the dangers of Artificial Intelligence

1. November 2017/0 Comments/in Unkategorisiert/by Jürgen Kettler

Reckwitz: Shadow Sides of the Liberal Paradigm

26. October 2017/in Unkategorisiert/by Jürgen Kettler

Marlis Weidtmann on Tax Advantages for Digital Companies

24. October 2017/in Unkategorisiert/by Jürgen Kettler

Gary Hamel: Testing Simple Hypotheses

19. October 2017/in Unkategorisiert/by Jürgen Kettler

Andreas Reckwitz: The Typical of the New Middle Class

16. October 2017/in Unkategorisiert/by Jürgen Kettler

Kevin Kelly: Will Robots Replace Our Work?

13. October 2017/in Unkategorisiert/by Jürgen Kettler

Gary Hamel: What the Leadership Has Missed

10. October 2017/in Unkategorisiert/by Jürgen Kettler

New Pricing Seminar Dates for 2018 are here

6. October 2017/in Unkategorisiert/by Jürgen Kettler

The dates for Prof. Riekhof’s Pricing Seminar in Hamburg next year are now set.

Adidas CEO: Develop a Passion for Numbers

4. October 2017/in Unkategorisiert/by Jürgen Kettler

Pricing Seminar with Prof. Riekhof

As a participant of the pricing seminar, you will:

approach strategic pricing with a changed mindset and better assess the contribution of professional pricing to results.
have a clear methodological framework with the RSEC model to better handle the complexity of pricing.
develop concrete ideas for quick wins in pricing and assess their feasibility.
create a reliable estimate of the performance improvement that can be achieved through a pricing project.