Author Archive for: kettler
Entries by Jürgen Kettler
Does Deutsche Bahn need a new pricing strategy?
As reported by the Süddeutsche Zeitung in its edition of December 5, 2017, Deutsche Bahn wants to work on its pricing strategy and differentiate its ICE prices more. Planned are price adjustments depending on both the speed of the trains and the utilization. Pricing expert Professor Hans Christian Riekhof says: “It makes a lot of […]
11.12.2017 │Göttingen – 3D-Printing (BASF)
On Monday, 11.12.2017 at 6 pm, Felix Hapke, Marketing Manager 3D Printing at BASF, will speak about this highly current technology and its marketing at the invitation of Professor Riekhof at PFH Göttingen. Location: PFH Private University Göttingen Weender Landstraße 3-7 37073 Göttingen Registrations for guests please by email to: Kisters@nullpfh.de
Further Press Resonance on the Göttingen Alumni Day
In the Hessian Lower Saxony General (HNA), the follow-up report on the first alumni day of the Private University of Göttingen appeared. The article in the original wording follows. Former students share experiences Alumni and their tips for life after graduation By Andreas Arens Göttingen. At the alumni day on the campus of the […]
The Attack of the Discounters
On 29.11.17, Handelsblatt reported on the attack and expansion strategy of the discounters. Cheap chains like Zeeman, Rusta, Primark and Action are expanding in the German market. Why does the discount segment still seem to promise growth? Pricing expert Professor Hans Christian Riekhof says: “Discount shopping is and remains a basic pattern of the consumer, […]
04.12.2017 │Göttingen – Google Talk Media Buying
Next Monday, the 27.11.2017, Sebastian Grantz, Google Germany, will speak at the invitation of Professor Riekhof at the PFH Göttingen about Media Buying in a programmatic world. There are places for external guests. Registrations are possible via Kisters@nullpfh.de . Location: PFH Private University Göttingen Weender Landstraße 3-7 37073 Göttingen
Professor Riekhof at the first Alumni Day of PFH Göttingen
The first Alumni Day of the Private University of Göttingen (PFH) offered exciting and informative insights for the former students. Read the follow-up report of the Göttinger Tageblatt.
09.11.2017 │Flensburg – Business Breakfast + Pricing Lecture
Find out here what you need to know about your customers’ price perception, what strategic options there are in price strategy, and much more.