09.12.2019│Göttingen – Fielmann Pricing Strategy: The Introduction of a New Pricing System
The fact that pricing in retail is a delicate task is evident given the high, internet-induced price transparency in some segments. And when a company like Fielmann advertises with the slogan “Glasses … Fielmann” to be perceived as a price leader, it is all the more exciting to find out how a new pricing system in retail can be introduced. The question arises as to what resources are required for this and what objectives are associated with it.
Andreas Stauber, Head of Pricing at Fielmann AG, presents the pricing project he is responsible for at the invitation of Professor Riekhof. In his lecture “The Introduction of a New Pricing System in Retail: Objectives, Resource Requirements and Project Management”, he demonstrates how the implementation can succeed. He has gained profound pricing experience, among other things, during his work for Media-Saturn.
Lecture:
“The Introduction of a New Pricing System in Retail: Objectives, Resource Requirements and Project Management”
– Andreas Stauber, Fielmann AG, Head of Pricing
Location:
PFH Private University of Göttingen
Weender Landstraße 3-7
37073 Göttingen
Date/Time:
Mon, 09.12.2019, 18:00 – 19.30 hrs
The PFH is pleased to welcome interested parties this evening, external guests are welcome. The event is free of charge. Registration is required, please by email to Wieschollek@nullpfh.de.
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