Pricing-Newsletter No. 94 (2025): Customer Groups as a Building Block of Pricing Strategy

Different customer types have a very different willingness to pay a certain price. This pricing newsletter sheds light on why it can be a success factor for companies to integrate customer group models into their pricing strategy.

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Pricing Seminar with Prof. Riekhof

As a participant of the pricing seminar, you will:

approach strategic pricing with a changed mindset and better assess the contribution of professional pricing to results.
have a clear methodological framework with the RSEC model to better handle the complexity of pricing.
develop concrete ideas for quick wins in pricing and assess their feasibility.
create a reliable estimate of the performance improvement that can be achieved through a pricing project.

Pricing-Newsletter No. 94 (2025): Customer Groups as a Building Block of Pricing Strategy

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Pricing

Pricing Seminar with Prof. Riekhof