02.12.2019│Göttingen – Development of digital products at Douglas

With Douglas, the Private University of Göttingen (PFH) has another high-profile company as a guest. Especially the stationary retail trade is facing radical changes in the coming years. Not only Amazon is making life increasingly difficult for many retailers. Overall, the digitalization of our lives leads to phenomena such as Cross Channel Retailing, Location Based Marketing, Influencer Marketing or also Social Commerce.

The large beauty retailer must assert itself in a world of dramatic changes. Digital products play a strategically extremely important role. Katharina Hoppe, Head of Product Management and Innovations at Parfümerie Douglas GmbH, is responsible for exactly this topic and reports on it in her lecture. She is an alumna of the PFH Göttingen and studied marketing with Professor Hans-Christian Riekhof at the time.

Location:
PFH Private University of Göttingen
Weender Landstraße 3-7
37073 Göttingen

Date/Time:
Mon, 02.12.2019, 18:00 – 19.30 hrs

The PFH is looking forward to welcoming interested parties this evening, external guests are welcome. The event is free of charge. Registration is required, please by mail to Wieschollek@nullpfh.de.

The photo advertises the new Douglas app with the “Beauty Mirror”, which allows you to create a personal virtual make-up look with over 1000 products from the online shop.

Photo: Douglas

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