Posts

09.12.2019│Göttingen – Fielmann Pricing Strategy: The Introduction of a New Pricing System

/in /by

The fact that pricing in retail is a delicate task is evident given the high, internet-induced price transparency in some segments. And when a company like Fielmann advertises with the slogan “Glasses … Fielmann” to be perceived as a price leader, it is all the more exciting to find out how a new pricing system in retail can be introduced. The question arises as to what resources are required for this and what objectives are associated with it.

Andreas Stauber, Head of Pricing at Fielmann AG, presents the pricing project he is responsible for at the invitation of Professor Riekhof. In his lecture “The Introduction of a New Pricing System in Retail: Objectives, Resource Requirements and Project Management”, he demonstrates how the implementation can succeed. He has gained profound pricing experience, among other things, during his work for Media-Saturn.

Lecture:
“The Introduction of a New Pricing System in Retail: Objectives, Resource Requirements and Project Management”
– Andreas Stauber, Fielmann AG, Head of Pricing

Location:
PFH Private University of Göttingen
Weender Landstraße 3-7
37073 Göttingen

Date/Time:
Mon, 09.12.2019, 18:00 – 19.30 hrs

The PFH is pleased to welcome interested parties this evening, external guests are welcome. The event is free of charge. Registration is required, please by email to Wieschollek@nullpfh.de.

Discover more exciting marketing lectures in the PFH semester program

Exciting Lectures in the PFH Winter Semester Program

/in /by

For the winter semester 2019/2020, the PFH Private University of Göttingen is again offering an attractive program with a series of exciting external lectures. From October 22, 2019, managers, consultants, and scientists are guests at the PFH, who provide informative and educational insights on the respective evenings.

Among the speakers are Prof. Dr. Ricardo Torres from the University of Havana with an insight into Cuba’s economy after Castro. Kai Ostendorf (Wilhelm Fricke SE) as a wholesaler illuminates the implementation of a pricing tool in the B2B environment. Dr. Manuel Vermeer, Sinologist and consultant for Asia business, and Dr. Mohammed Ali Seiraffi, Vice President Handling Frankfurt at Lufthansa Cargo Center, report on opportunities and challenges in multinational corporate management. Andreas Stauber, Pricing Manager at Fielmann, reports on the introduction of a new pricing system in retail, Douglas product manager Katharina Hoppe lectures on the development of digital products in the perfume chain and Gunar Splanemann (Mast-Jägermeister SE) provides insights into current drinking habits.

All lectures, dates and further information can be found in our pdf file.

Registrations at the PFH, Weender Landstraße 3-5, 37073 Göttingen, at wieschollek@nullpfh.de