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05-2024_Pricing-News: Secure special conditions for Pricing Seminars 2025!
Sichern Sie sich jetzt Frühbucherkonditionen! Neu in 2025: Gruppen ab 6 Personen erhalten ebenfalls eine Preisermäßigung.
The dates for the Pricing Seminars 2025 are here
The dates for the Pricing Seminars by Prof. Hans-Christian Riekhof for 2025 have been set – and are already bookable. The renowned pricing expert, who regularly produces pricing and marketing studies and advises companies on pricing strategy, invites you again to Hamburg. The two-day intensive seminars will take place on the following dates: February 20 and 21, June 26 and 27, October 9 and 10, and December 4 and 5.
Price is still one of the biggest profit levers in the range of marketing tools. Numerous studies show that many companies still underestimate this topic and pay comparatively little attention to it. Using price as a strategic lever for more value creation requires a long-term, well-thought-out concept.
This seminar provides participants with crucial knowledge for more pricing competence. They learn to formulate the building blocks of a long-term pricing strategy, to check the processes of pricing, not to leave price communication to chance and to introduce effective price controlling. Case studies and practical examples are used to examine how companies build high pricing competence instead of getting involved in every price war.
Sound dry? Read here how participants have experienced this seminar!
As a special feature, participants are given the opportunity to bring their own company-specific pricing issues into the seminar, which are picked up by Prof. Riekhof in a lively, instructive form.
A pleasing message at the end: As Riekhof announces, the price for this seminar remains unchanged (applies to early booking discount as well as to the normal price).
06.02.2025 | Hamburg – education & coffee: Strategic Pricing – Should you simplify your pricing to finally get a handle on complexity?
Many companies are now asking themselves whether the internal pricing processes have become so complex that it would be advisable to fundamentally simplify the discount structures, the numerous net prices stored in the system and the customer-specific conditions.
This is the topic of Professor Riekhof’s lecture on February 6, 2024, who has been dealing with the topic of strategic and operational pricing for many years and has conducted numerous empirical studies on this. There will be surprising answers to the complexity of pricing at one point or another. And the handling of price reductions – especially in a sales crisis – will also be highlighted by the pricing expert.
Where:
Business Club Hamburg
Elbchaussee 43
22765 Hamburg
When:
Thursday, February 6, 2025
09:00 – 11:00 AM
Cost: With your binding registration, a contribution of 24.00 euros per person is associated. This includes a business breakfast, water and all hot drinks.
You can subscribe to his pricing newsletter here:
https://www.unicconsult.com/pricing-newsletter/
29.08.2024 – Pricing Model – a potential profit lever? Free Online Event
How can a long-term pricing strategy be formulated and implemented – and what is the profit lever? Interested parties can find out on August 29 from 9 to 10 a.m. at a free online lecture by the IHK Lüneburg-Wolfsburg. Pricing expert Professor Hans-Christian Riekhof illuminates the building blocks of a well-thought-out pricing policy, explains pricing processes and what constitutes effective price controlling.
The topic of costs plays a very important role in many companies. The same does not apply to the price or pricing, this topic often receives significantly less attention, as empirical studies by Riekhof have shown. The potential that the sometimes considerable profit levers enable is therefore often unused.
Questions on the topic and the event are answered by Thomas Rekowski, IHKLW business development consultant, Tel. 05141 9196-22, thomas.rekowski@nullihklw.de.
Date:
29.08.2024
Time:
9:00 a.m.
Duration:
approx. 50 minutes
Registration requested at:
https://www.ihklw.de/PricingModell
Further information:
https://www.ihk.de/ihklw/service/presse/presseinfos/pricing-modell-6227676
Pricing Seminar with Prof. Riekhof on 27./28.06.2024 in Hamburg
Many companies still underestimate the topic of pricing – our studies prove this. What’s more: Often there is a lack of a well-thought-out strategy for dealing with pricing processes on a daily basis. Not least due to current economic developments, such as supply bottlenecks and inflation, the tasks have become even more complex.
Like hardly any other marketing tool, pricing, when used correctly, sometimes offers considerable potential for sustainable value creation. The renowned pricing expert Professor Dr. Hans-Christian Riekhof provides a profound methodological framework in this practical two-day intensive seminar, which is practical, clear and easy to understand, and thus helps companies to increase their pricing competence.
He does not only stick to theory, but the tools presented are also applied using practical examples from the participants’ everyday work. Participants, who can come from a wide variety of industries, are therefore recommended to bring specific pricing issues from their own work area into the seminar in order to work on them there.
The seminar on June 27 and 28, 2024 in Hamburg is aimed at executives and experts in marketing and sales who are confronted with pricing questions in everyday life and who are looking for a pragmatic way to embed price decisions in a long-term price strategy and thereby increase value creation.
Early registration is recommended as places are limited.
Find out here what previous participants thought of the seminar
https://www.unicconsult.com/pricing-seminar/teilnehmerstimmen/
Further information at: www.unicconsult.com/pricing-seminar
The Digitization of Stationary Retail – Prof. Riekhof on the PFH Podcast
In the current episode of the podcast “Beyond the Knowledge”, Prof. Dr. Hans-Christian Riekhof, CEO of the company locandis and Professor of General Business Administration at PFH Göttingen, talks about the opportunities of digitization in retail and presents the results of a current expert survey on the theme of Instore Navigation. According to Dr. Hans-Christian Riekhof, the three major challenges for trade in the coming years are:
- to realize an experience-oriented and high-quality design of the store areas
- to improve delivery capability and logistical processes.
- to drive digitization also in stationary retail and to communicate with customers not only face-to-face, but also via smartphone.
In an expert survey, Prof. Riekhof examined the digitization of retail. What are the major challenges for retail and how will the marketing concepts of retail develop in the future? These and other topics are discussed in the third episode of the PFH Podcast “Beyond the Knowledge”.
You can access the entire podcast episode here and then listen to it on all common podcast channels.
More about the company locandis:
www.locandis.de
