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Pricing is one of the most underestimated tools in marketing. Significant sustainable value creation potentials are therefore often overlooked. With this two-day practical pricing seminar, pricing expert Professor Hans-Christian Riekhof imparts the know-how on how companies can optimally align their pricing strategy.

Pricing Seminar on 30.11/01.12.2023 in Hamburg

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Pricing is one of the most underestimated marketing tools. Therefore, the potential for sustainable value creation inherent in it is often largely overlooked. Many companies still lack a long-term strategy to deal with the daily, sometimes complex challenges of the pricing process.

In this two-day practical intensive seminar, pricing expert Professor Dr. Hans-Christian Riekhof provides a comprehensible practical methodological framework for increasing the pricing competence of companies. Using four levers, not only is the theory taught, but these are also applied using practical examples from the participants’ everyday work. Therefore, participants from various industries are recommended to bring specific pricing issues from their own work area into the seminar to work on them there.

The seminar is aimed at executives and experts in marketing and sales who are confronted with pricing questions in everyday life and who are looking for a pragmatic way to embed price decisions in a long-term pricing strategy and thereby increase value creation.

As always, early registration is recommended as places are limited.

Read how previous participants rate the seminar
https://www.unicconsult.com/pricing-seminar/teilnehmerstimmen/

More information at:
www.unicconsult.com/pricing-seminar

Pricing is one of the most underestimated tools in marketing. Therefore, the potential for sustainable value creation often remains unnoticed. With this two-day pricing seminar, pricing specialist Professor Hans-Christian Riekhof provides the know-how on how companies can optimally align their pricing strategy.

Pricing Seminar on 22.06/23.06.2023 in Hamburg

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Pricing is one of the most underestimated marketing tools. Therefore, the potential for sustainable value creation often remains largely unnoticed. Many companies still lack a long-term strategy to deal with the daily, sometimes complex challenges of the pricing process.

In this two-day, practice-oriented intensive seminar, pricing expert Professor Dr. Hans-Christian Riekhof provides a comprehensible, practical methodological framework for increasing the pricing competence of companies. Using four levers, not only is the theory conveyed, but these are also applied using practical examples from the participants’ everyday work. Therefore, participants from various industries are recommended to bring specific pricing issues from their own work area into the seminar to work on them there.

The seminar is aimed at executives and experts in marketing and sales who are confronted with pricing questions in everyday life and who are looking for a pragmatic way to embed price decisions in a long-term pricing strategy and thereby increase value creation.

Early registration is recommended as places are limited.

Read how previous participants rate the seminar
https://www.unicconsult.com/pricing-seminar/teilnehmerstimmen/

More information at: www.unicconsult.com/pricing-seminar

The development and implementation of pricing strategies is often neglected in many companies. The lecture in Lübeck at the IHK is about using strategic pricing to exploit untapped opportunities for profit increase.

03.04.2023 │ Lübeck – Strategic Pricing: Untapped Opportunities for Profit Increase

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Empirical studies clearly show: the development and implementation of pricing strategies is often neglected in many companies. As a result, there is a certain uncertainty about enforcing higher prices with customers.

Companies often make it too easy for themselves when they simply pass on rising costs to customers without checking the value they actually create with their products that justifies higher prices. Therefore, value creation potentials can be realized with a targeted and intelligent pricing.

The speaker is pricing expert Professor Hans-Christian Riekhof. In his lecture, he uses practical examples to show how to discover these price potentials with pragmatic tools, how to develop a pricing strategy and how to tap into these profit potentials.

Where:
IHK Chamber of Industry and Commerce in Lübeck
Fackenburger Allee 2
23554 Lübeck

When:
Monday, April 3, 2023
11am (1 h lecture, 30 min. questions)

Tuesday, March 21, 2023
09:00 – 11:00 am

Topic/Speaker:

For more than 20 years, Professor Dr. Hans-Christian Riekhof has been researching the topic of pricing. His empirical studies show where companies can improve pricing processes. For many years he has been giving pricing seminars and writing the so-called Pricing Newsletter “Riekhof on Pricing”.

Das richtige Pricing für Innovationen ist eine strategische Herausforderung. In diesem Newsletter gehen wir auf die wichtigsten Aspekte ein. Erfahren Sie, wie Sie diese meistern!

Pricing-Newsletter No. 66 (2022): Value Pricing: Accelerating Market Acceptance of Innovations with the Right Pricing Strategy

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Das richtige Pricing für Innovationen ist eine strategische Herausforderung. In diesem Newsletter gehen wir auf die wichtigsten Aspekte ein. Erfahren Sie, wie Sie diese meistern!

Jetzt kostenlosen Zugang erhalten zu allen unseren Pricing Studien, zu unseren Pricing News und zu unseren mehr als 70 Pricing-Newslettern, mit denen Sie zum Pricing Experten werden können.

How are price increases being implemented in the current times of inflation? Are the responsible executives prepared for "Inflation Pricing"? Do they act quickly and decisively enough, with a strategic concept, differentiated in the price increases? The current study by PFH Private University of Göttingen on "Inflation Pricing" provides insights.

PFH Study “Inflation Pricing”: How do companies implement price increases?

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Price increases have been a highly topical and also sensitive issue for months. Shortages of electronic components, drastic price increases for many materials, exploding sea freight rates, price increases due to the war in Ukraine for gas, oil and electricity, at the same time wage demands by trade unions in unusual magnitudes: This is the environment in which companies have to pass on their increased and presumably also further increasing costs to their customers.

But how are such price increases implemented? Are the responsible executives prepared for “Inflation Pricing”? Do they act quickly and decisively enough? Do they have a strategic concept for the procedure? How differentiated do they implement price increases?

Price adjustments have always been a strategically important component of a comprehensive pricing strategy. They are at the center of the present study, in which we have focused for the first time on a single pricing process, namely price adjustments.

The study is available for free download at the following link:
https://www.unicconsult.com/wp-content/uploads/2022/08/PFH.BRO_.130.220830_Studie_InflationPricing_RZ_web.pdf

Photo: Simon Kadula, pexels.de

In vielen Unternehmen sind die Anreizsysteme auf die Erreichung von Umsatzzielen ausgerichtet. Die Durchsetzung von Preiserhöhungen oder allgemeiner: die Durchsetzung der Preisstrategie hat dann zwangsläufig nur begrenzte Chancen. Wo liegen die größten Chancen, preisstrategische Ziele in der Vertriebsmannschaft zu verankern?

Pricing-Newsletter No. 59 (2022): When incentive systems prevent the implementation of the pricing strategy

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In vielen Unternehmen sind die Anreizsysteme auf die Erreichung von Umsatzzielen ausgerichtet. Die Durchsetzung von Preiserhöhungen oder allgemeiner: die Durchsetzung der Preisstrategie hat dann zwangsläufig nur begrenzte Chancen. Wo liegen die größten Chancen, preisstrategische Ziele in der Vertriebsmannschaft zu verankern?

Jetzt kostenlosen Zugang erhalten zu allen unseren Pricing Studien, zu unseren Pricing News und zu unseren mehr als 70 Pricing-Newslettern, mit denen Sie zum Pricing Experten werden können.

In times of the Corona pandemic and the Ukraine war, it is a difficult task to communicate price increases successfully. Under the title "Trapped in the Price Spiral", the marketing magazine Absatzwirtschaft investigates the question of how brands can still succeed and interviews, among others, the pricing expert Prof. Hans-Christian Riekhof.

Sales Marketing on the Communication of Price Increases

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In times of the Corona pandemic and the Ukraine war, it is a difficult task to communicate price increases successfully. Under the title “Trapped in the Price Spiral”, the marketing magazine Absatzwirtschaft investigates the question of how brands can still succeed.

In the confusion of raw material shortages, tearing supply chains and record inflation as effects, it is becoming increasingly difficult for brand companies and retailers to adjust prices and to communicate this successfully. In answering the most important questions on the subject, the magazine also sought the assessment and advice of Hans-Christian Riekhof, Professor of International Marketing and expert in price management at the Private University of Göttingen.

Pricing expert Riekhof: Price controlling is underdeveloped in many companies

In response to the question of how marketing should accompany the communication of price increases, he assigns the task to marketing to announce increases and prepare end consumers for them. These messages would always also indirectly address competitors.

At the B2B level between manufacturers and retailers, the role of marketing is less. Here, marketing or product management must develop the line of argument, but the actual implementation of the price increases is the responsibility of sales, the pricing expert is quoted. Subsequently, good price controlling is required, i.e. the subsequent analysis of one’s own price strategy, “a function that is underdeveloped in many companies”, according to Riekhof.

Photo/Screenshot: ©Eva Vasari

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Links

Read the full article on absatzwirtschaft.de:
www.absatzwirtschaft.de/gefangen-in-der-preisspirale-233977

Read/download the full article as pdf:
https://www.unicconsult.com/wp-content/uploads/2022/08/Gefangen-in-der-Preisspirale-Absatzwirtschaft.pdf

Welchen Stellenwert hat der systematische Aufbau von Pricing-Kompetenz in der Management-Entwicklung? In diesem Newsletter wollen wir einmal die Motivationslage von Mitarbeitern erkunden, an einem Pricing-Seminar teilzunehmen.

Pricing-Newsletter No. 51 (2021): Why Employees Participate in Pricing Seminars

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Welchen Stellenwert hat der systematische Aufbau von Pricing-Kompetenz in der Management-Entwicklung? In diesem Newsletter wollen wir einmal die Motivationslage von Mitarbeitern erkunden, an einem Pricing-Seminar teilzunehmen.

Jetzt kostenlosen Zugang erhalten zu allen unseren Pricing Studien, zu unseren Pricing News und zu unseren mehr als 70 Pricing-Newslettern, mit denen Sie zum Pricing Experten werden können.

Viele Unternehmen sehen im Ersatzteil-Geschäft eine Art Pflichtübung, offenbar nicht einer eigenen Preisstrategie wert, da es nicht ihr Kerngeschäft ist. Warum gerade auch hier eine durchdachte Preisarchitektur sehr sinnvoll sein kann, erfahren Sie in diesem Newsletter.

Pricing-Newsletter No. 49 (2021): Strategic Pricing for Spare Parts

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Viele Unternehmen sehen im Ersatzteil-Geschäft eine Art Pflichtübung, offenbar nicht einer eigenen Preisstrategie wert, da es nicht ihr Kerngeschäft ist. Warum gerade auch hier eine durchdachte Preisarchitektur sehr sinnvoll sein kann, erfahren Sie in diesem Newsletter.

Jetzt kostenlosen Zugang erhalten zu allen unseren Pricing Studien, zu unseren Pricing News und zu unseren mehr als 70 Pricing-Newslettern, mit denen Sie zum Pricing Experten werden können.