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06-2024_Pricing-News: Black Friday and Black Week: Strategic Pricing Insights
Aggressives Pricing am Black Friday und in der Black Week: Unternehmen sollten das Zusammenspiel wichtiger Faktoren beherrschen.
Mercedes-Benz revolutionizes the sales model! What does this mean for your pricing strategy?
Mercedes-Benz has recently changed its sales model and abolished the traditional price lists to offer more transparency and flexibility. This is reported by various media (including “Auto, Motor und Sport”, chip.de). But what does this mean for companies that also need to rethink their pricing strategies?
The abolition of fixed price lists at Mercedes-Benz could have a signaling effect: customers increasingly expect transparency and tailor-made offers. However, such a model requires an extremely agile and well-thought-out pricing strategy. Companies that rigidly adhere to traditional pricing models could quickly fall behind. Instead, a dynamic pricing model that adapts to market conditions and individual customer requirements could play a decisive role.
Instead of fixed price lists, more transparency and flexibility
But beware: With flexibility comes complexity. Pricing becomes more demanding and requires a precise market analysis and a deep understanding of customer needs. This is where the pricing strategy of UNICconsult comes into play. Our RSEC model (Research, Strategy, Execution, Controlling) ensures that your pricing strategy not only meets current requirements, but is also future-proof.
Mercedes-Benz’s decision regarding traditional price lists shows that the market is ready to take new paths. Companies that adapt their pricing strategies early can benefit from this change and secure competitive advantages.
Don’t miss this opportunity! Now is the perfect time to rethink your pricing strategy. Contact the experts at UNICconsult and get your company fit for the future!
Photo: pixabay.com
Pricing Seminar on 05.10/06.10.2023 in Hamburg
Pricing is one of the most underestimated marketing tools. Therefore, the potential for sustainable value creation inherent in it often remains largely unnoticed. Many companies still lack a long-term strategy to deal with the daily, sometimes complex challenges of the pricing process.
In this two-day practical intensive seminar, pricing expert Professor Dr. Hans-Christian Riekhof clearly conveys a practical methodological framework for increasing the pricing competence of companies. Using four levers, not only is the theory conveyed, but these are also applied using practical examples from the participants’ everyday work. Therefore, participants, who can come from a wide variety of industries, are recommended to bring specific pricing issues from their own work area into the seminar to work on them there.
The seminar is aimed at executives and experts in marketing and sales who are confronted with pricing issues in everyday life and who are looking for a pragmatic way to embed price decisions in a long-term pricing strategy and thereby increase value creation.
Early registration is recommended as places are limited.
Read how previous participants rate the seminar
https://www.unicconsult.com/pricing-seminar/teilnehmerstimmen/
More information at: www.unicconsult.com/pricing-seminar
01.11.2023 │ Flensburg – Lecture: Which pricing strategy is right for my company?
Where:
IHK Flensburg
Heinrichstraße 28-34
24937 Flensburg
Email: service@nullflensburg.ihk.de
Tel.: 0461 806-806
Fax: 0461 806-9806
When:
Wednesday, 01.11.2023
16:00 – 18:00
Topic/Speaker:
Under the title “Value creation through intelligent pricing strategies”, the question is: which pricing strategy is right for my company? The simplest way to increase a company’s return is to raise prices. However, the market may react very sensitively to this. In the worst case, it can lead to customer losses. Using price as a strategic lever for more value creation therefore requires a long-term concept. What are the components of a long-term pricing strategy? How do I check the pricing processes? How do I design the price communication to the outside? Is there effective price controlling?
These and other questions will be addressed by Prof. Dr. Hans-Christian Riekhof. Since 2005, Professor Riekhof has been intensively dealing with questions of strategic and operational pricing in the form of projects and studies.
The event at the IHK Flensburg is free of charge. Please register using the following link:
https://www.ihk-flensburg.de/services/veranstaltungskalender?enable-booking=1#/details/2630/2630/-
https://www.ihk-flensburg.de/services/veranstaltungskalender?enable-booking=1#/details/2630/2630/-
Links:
Pricing Study 2023: Pricing Processes in Business Practice
https://www.unicconsult.com/pricing-studie-2023-pfh-private-hochschule-goettingen-legt-neue-empirische-untersuchung-von-pricing-prozessen-in-unternehmen-vor/
Pricing Seminar with Prof. Dr. Hans-Christian Riekhof
https://www.unicconsult.com/pricing-seminar/
Registration for the Pricing Newsletter
https://www.unicconsult.com/pricing-newsletter/newsletter-abonnieren/