PFH Study “Inflation Pricing”: How do companies implement price increases?
Price increases have been a highly topical and also sensitive issue for months. Shortages of electronic components, drastic price increases for many materials, exploding sea freight rates, price increases due to the war in Ukraine for gas, oil and electricity, at the same time wage demands by trade unions in unusual magnitudes: This is the environment in which companies have to pass on their increased and presumably also further increasing costs to their customers.
But how are such price increases implemented? Are the responsible executives prepared for “Inflation Pricing”? Do they act quickly and decisively enough? Do they have a strategic concept for the procedure? How differentiated do they implement price increases?
Price adjustments have always been a strategically important component of a comprehensive pricing strategy. They are at the center of the present study, in which we have focused for the first time on a single pricing process, namely price adjustments.
The study is available for free download at the following link:
https://www.unicconsult.com/wp-content/uploads/2022/08/PFH.BRO_.130.220830_Studie_InflationPricing_RZ_web.pdf
Photo: Simon Kadula, pexels.de
