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Exciting Lectures in the PFH Winter Semester Program

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For the winter semester 2019/2020, the PFH Private University of Göttingen is again offering an attractive program with a series of exciting external lectures. From October 22, 2019, managers, consultants, and scientists are guests at the PFH, who provide informative and educational insights on the respective evenings.

Among the speakers are Prof. Dr. Ricardo Torres from the University of Havana with an insight into Cuba’s economy after Castro. Kai Ostendorf (Wilhelm Fricke SE) as a wholesaler illuminates the implementation of a pricing tool in the B2B environment. Dr. Manuel Vermeer, Sinologist and consultant for Asia business, and Dr. Mohammed Ali Seiraffi, Vice President Handling Frankfurt at Lufthansa Cargo Center, report on opportunities and challenges in multinational corporate management. Andreas Stauber, Pricing Manager at Fielmann, reports on the introduction of a new pricing system in retail, Douglas product manager Katharina Hoppe lectures on the development of digital products in the perfume chain and Gunar Splanemann (Mast-Jägermeister SE) provides insights into current drinking habits.

All lectures, dates and further information can be found in our pdf file.

Registrations at the PFH, Weender Landstraße 3-5, 37073 Göttingen, at wieschollek@nullpfh.de

At the 7th Göttingen Marketing Day on 08.11.2019, top companies offer exciting lectures on the topic of digitization. Initiator Prof. Dr. Hans-Christian Riekhof and the PFH Private University of Göttingen have created an exclusive event for all marketing enthusiasts.

7th Göttingen Marketing Day: Marketing in Times of Digital Upheaval

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When even politicians discuss the development of a digital ministry, this is a clear indication that the topic of digitization has arrived in society. Naturally, companies deal with these topics much earlier. And in the implementation of digitization strategies, they are usually faster. The pressure to act in the world of work is great. What is needed are comprehensible digitization strategies.

For the 7th Göttingen Marketing Day, the PFH Private University of Göttingen and initiator Dr. Hans-Christian Riekhof, Professor of International Marketing, were again able to attract a very wide range of speakers and companies. In addition to the international fashion companies Hugo Boss and ABOUT YOU and the medium-sized companies Einbecker Brauerei AG and Hörgräte KIND, the exclusive luxury brand Bugatti also makes an exciting contribution, as does MAN as a B2B corporation and a top communication agency Jung von Matt with the example Berliner Verkehrsbetriebe as a regional B2C service provider.

Exciting lectures, interesting discussions and conversations as well as valuable new contacts are the framework for an event that is considered one of the highlights of the year. At the end of the evening, initiator Hans Christian Riekhof invites you to the historic wine cellar of the traditional Göttingen company Bremer. In a first-class ambience, guests can expect an excellent selection of wines and a Mediterranean buffet – and nice conversations.

The program on 08.11.2019 in detail:

09.30 – 10.00 am: Get together with coffee and croissants in the rooms of the PFH Private University of Göttingen

10.00 – 10.15 am: Welcome and opening of the 7th Göttingen Marketing Day, Prof. Dr. Hans-Christian Riekhof

10.15 – 10.45 am: Hugo Boss: Customer-oriented customer distribution — a growth driver and effective marketing instrument, Bernd Hake, Chief Sales Officer

10.45 – 11.15 am: Einbecker Brauerei AG: Marketing in the digital age – challenge for a medium-sized brewery, Martin Deutsch, Board of Directors

11.15 – 11.30 am: Discussion / Questions and Answers (Q&A)
11.30 – 12.00 pm: Coffee break

12.00 – 12.30 pm: Bugatti Engineering GmbH: When the spark jumped over… – how a technological innovation conquered the media world, Frank Götze, Head of New Technologies

12.30 – 13.00 pm: KIND Hearing Aids GmbH & Co. KG: Digitization at KIND – challenge and opportunity in hearing acoustics and optometry, Dr. Alexander Kind, Managing Director

13.00 – 13.15 pm: Discussion / Questions and Answers (Q&A)
13.15 – 14.15 pm: Lunch break

14.15 – 14.45 pm: ABOUT YOU GmbH: Content strategies. 360-degree influencer marketing from ABOUT YOU. Julian Jansen, Director Content

14.45 – 15.10 pm: MAN Truck & Bus SE: MAN TGE – how to successfully position a new vehicle. Björn Loose, Senior Vice President

15.10 – 15.30 pm: Jung von Matt/SAGA GmbH: BVG – how to dust off a public transport provider, Stephan Giest, Managing Director and Partner JvM

15.30 – 16.00 pm: Discussion / Questions and Answers (Q&A)
16.00 – 17.00 pm: Conclusion with coffee and conversations

From 18.00 pm: Start of evening event with champagne reception in the historic wine cellar in the Weinhaus Bremer

Here you can download the detailed program.

Registration:

by mail to Tina Wieschollek
E-Mail: info@nullpfh.de

Please register online or by e-mail. You will receive a registration confirmation and an invoice for the participation fees.

Participation fees (incl. VAT):

Students of the PFH: 50,- Euro
Alumni of the PFH: 190,- Euro
Members of the Board of Trustees companies: 290,- Euro
All other participants: 390,- Euro

At 18.00 a evening event takes place, to which the participants are cordially invited. Please indicate when registering whether you will be attending the evening event. The buffet and the welcome champagne are already included in the participant price.

 

Photo: Gerd Altmann (pixabay.com)

In an interview with Prof. Riekhof, Philipp Wacker, managing director of the compressed air and pneumatics specialist Riegler, explains the background to the repositioning of his B2B brand.

Repositioning: Why the B2B brand Riegler now relies on emotions

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In an interview with Prof. Riekhof, Philipp Wacker, managing director of the compressed air and pneumatics specialist Riegler, explains the background to the repositioning of his B2B brand.

Realigning a brand in the business-to-business environment is a demanding challenge. The rebranding of a B2B brand was the focus of a lecture by Philipp Wacker (photo), managing director of the company Riegler & Co KG in Bad Urach. The industry: compressed air and pneumatics. Using the practical example of the reorientation of his brand, he provided insights into its B2B marketing concept at the Private University of Göttingen (PFH).

The PFH graduate appeared at the invitation of Dr. Hans-Christian Riekhof, Professor of International Marketing. In an interview with Riekhof, Wacker explains the background to the repositioning of his brand.

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A video recently published on YouTube serves as a prime example of how luxury car manufacturer Bugatti successfully uses social media for its marketing.

How Bugatti generated 1.8 million views on YouTube in two weeks

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How the luxury car manufacturer Bugatti successfully uses social media for its marketing is now demonstrated by a video published on YouTube. Dr. Frank Götzke, Head of New Technologies at Bugatti, who recently gave an exciting lecture on the history of Bugatti at the invitation of Prof. Dr. Hans-Christian Riekhof at the PFH Private University of Göttingen, had posted it online on the Volkswagen Group YouTube channel for Christmas 2018. As Götzke proudly announced, they had generated more than 1.8 million views in just two weeks, with a dislike rate of less than 3 percent. The number of subscribers to the channel had increased from 23,500 to 32,000 during the same period, an increase of almost 27 percent; the three other posts made during the relevant two weeks together received a total of 1,600 views. The background is an additively manufactured, innovative brake caliper, the “still the largest titanium 3D printed functional component in the world.” Otherwise occupied, the started marketing communication for it had been temporarily suspended. Götzke reports that recently there have been increasing inquiries from the international press as to whether this component is actually functional. So in early December he decided to “prove the opposite” with the help of a small test stand video. Dr. Hans-Christian Riekhof, Professor of International Marketing at the PFH Private University of Göttingen, praises this idea and the professional technical and visually appealing implementation on the YouTube platform. It becomes more than clear here that a suitable presentation of innovation results can inspire a broad public worldwide.   https://www.youtube.com/watch?v=hPkY8nBWxoU

Stefan Schlack, Head of Marketing Bioprocess Solutions, spoke about the challenges in B2B marketing of the technology group Sartorius at the PFH Private University of Göttingen. In the interview, he explains which processes are crucial.

B2B Marketing Sartorius: Better Solutions with Process Mapping

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Stefan Schlack Sartorius What current challenges in marketing does a B2B company face? Participants of a lecture at the PFH Private University of Göttingen were able to learn this on October 29, 2018 using the example of Sartorius, a listed pharmaceutical and laboratory supplier based in Göttingen. The technology group with billions in sales was founded in 1870 and employs around 7,500 people.

The lecture was given by Stefan Schlack, Head of Marketing Bioprocess Solutions Division at Sartorius. He had come at the invitation of Professor Hans-Christian Riekhof, who conducted an interview with Stefan Schlack in this context, which we reproduce below.

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In its current newsletter "Grone Digi-News", the educational institute picks up the lecture "Digitization of our lives" by Prof. Dr. Hans-Christian Riekhof, which he held as a guest speaker at the Grobe Education Center in Hamburg-Hammerbrook.

Grone Digi-News picks up lecture by Pricing Expert Riekhof

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The Grone Educational Institute in its current newsletter “Grone Digi-News” particularly addresses the topics of Work 4.0 and personnel development. The newsletter picks up the lecture by Prof. Dr. Hans-Christian Riekhof on the focus topics “Digital Education” and “Digitization of our lives”, which he held as a guest speaker as part of the Heinrich-Grone conversation series on 07.11.2018 at the Education Center Hamburg-Hammerbrook.

Under the title “The digitization of our lives – Why we should not be afraid and which digital trends will determine the next 30 years”, Riekhof, professor of international marketing at the Private University of Göttingen (PFH), explained how digitization has already changed the world and what developments are still to come.

Read the detailed report on his lecture, which is on the homepage of the Grone Educational Institute, under the following link:

https://www.grone.de/ueber-uns/aktuelles/hamburg-die-digitalisierung-unseres-lebens/

Link to the newsletter:
http://archive.newsletter2go.com/?n2g=f9ocmthj-m79u74rq-k1m

The results of the current pricing study (Riekhof/Wille) are now available. The fourth edition of our empirical investigations focuses on the formation of prices and pricing in various companies of different industries.

Current Pricing Study 2018 – the results

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The current Pricing Study 2018 is the fourth edition of the empirical investigation of pricing processes in companies. Already in the years 2009, 2012 and 2015, the PFH Private University of Göttingen presented an empirical pricing study. The aim of the study is to examine the pricing processes of various companies of different sizes and from different industries. A special focus is placed on the formation of prices and pricing. In addition, we want to clarify potentials in the individual pricing processes and show which remarkable approaches to pricing other companies can also apply.

What many companies still underestimate: the strongest profit driver is pricing, it therefore requires high attention. This statement was already confirmed in the previous pricing studies 2009 (Riekhof/Lohaus), 2012 (Riekhof/Wurr) and 2015 (Riekhof/Wa) and is again confirmed by the result of the current Pricing Study 2018 by the pricing expert Riekhof, in collaboration with Janina Wille.

In most business areas, a business process-oriented perspective has prevailed in recent decades. In logistics and production, in quality management and in order processing, in customer service and in procurement, even in research and development, a consistent process thinking is firmly anchored in most companies. This is not the case in the marketing area in our estimation. The causes can only be speculated. Possibly this circumstance is related to the fact that many marketing topics are rather project-related and more standardized processes seem to set too narrow limits to the supposed creativity of the marketing experts.

Here is the Pricing Study 2018 / Download

 

The German Craftsmanship Newspaper discusses in a current article the question of how craftsmen can enforce higher prices. The editorial team found professional advice from Prof. Dr. Hans-Christian Riekhof of UnicConsult, pricing expert at the Private University of Göttingen (PFH).

German Craftsmanship Newspaper quotes Pricing Expert Riekhof

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The German Craftsmanship Newspaper discusses in a current article the question of how craftsmen can enforce higher prices. The editorial team found professional advice from Prof. Dr. Hans-Christian Riekhof of UnicConsult, Pricing Expert at the Private University of Göttingen (PFH).

The higher the prices, the higher the profit. A simple calculation, but one that does not always work in reality, the paper knows. Because customers demanded price reductions, competitors pushed prices down or simply lacked the courage. So the question is: How can craftsmen enforce higher prices?

The economy is good, unemployment is low, the demand for craftsmen’s services is high, writes Sebastian Wolking in the article. This is a good opportunity to push prices up. Secondly, increased raw material costs are an argument that is perceived as fair and plausible. “The customer accepts this more readily”, says Hans-Christian Riekhof, Pricing Expert at the Private University of Göttingen (PFH).

One point where craftsmen in particular could start is discounts. Discounts, the newspaper continues, cut into the financial flesh, reduce the margin. “There is basically nothing wrong with discounts”, says Riekhof. “But every discount must have a solid justification.”

Read the whole article at:
https://www.deutsche-handwerks-zeitung.de/wie-handwerker-hoehere-preise-durchsetzen/150/3100/380768

Download the article as a pdf:
https://www.unicconsult.com/wp-content/uploads/2020/03/wie-handwerker-hoehere-preise-durchsetzen-dhz-net.pdf

 

"Volkswagen: a car manufacturer in digital transformation" is the topic of a lecture at the PFH Private University of Göttingen on Monday, October 22, 2018. Prof. Dr. Hans Christian Riekhof has invited Maximilan Mardorf, PFH alumnus and Roll-out Manager Volkswagen.

22.10.2018 │ Göttingen – Volkswagen: Digital Transformation

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“Volkswagen: a car manufacturer in digital transformation” is the topic of a lecture at the PFH Private University of Göttingen on Monday, October 22, 2018. Prof. Dr. Hans Christian Riekhof has invited Maximilan Mardorf, PFH alumnus and Roll-out Manager Volkswagen.

Location:
PFH Private University of Göttingen
Weender Landstraße 3-7
37073 Göttingen

Date/Time:
Mon., 22.10.2018, 18:00

The event is free.
Attention: there is a limited number of seats for external visitors

Please register with Ms. Martyna Wieschollek by email at:
wieschollek@nullpfh.de

 

Photo: pixabay.com

The talk at PFH Private University of Göttingen on Monday, October 29, 2018, is about Challenges of B2B Marketing in a Biotech Company - the example of Sartorius. Prof. Dr. Hans Christian Riekhof has invited Stefan Schlack, Head of Marketing Sartorius, as a speaker.

29.10.2018 │ Göttingen – B2B Marketing in a Biotech Company

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The talk at PFH Private University of Göttingen on Monday, October 29, 2018, is about Challenges of B2B Marketing in a Biotech Company – the example of Sartorius. Prof. Dr. Hans Christian Riekhof has invited Stefan Schlack, Head of Marketing Sartorius, as a speaker.

Location:
PFH Private University of Göttingen
Weender Landstraße 3-7
37073 Göttingen

Date/Time:
Mon., 29.10.2018, 18:00

The event is free of charge.
Attention: there is a limited number of seats for external visitors

Please register with Ms. Martyna Wieschollek by email at:
wieschollek@nullpfh.de

 

Photo: www.sartorius.com

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